About the position
Welcome to the intersection of energy and home services. At NRG, we're all about propelling the next generation of leaders forward. We are driven by our passion to create a smarter, cleaner and more connected future. We deliver innovative solutions that make our customers' lives easier-helping them power, protect, and intelligently manage their homes and businesses. To do this, we need creative and talented people to join our company. We offer a dynamic work environment and a unified and inclusive culture. NRG fosters a strong sense of belonging that leads to better collaboration and business performance. Our company programs are designed to help employees develop the skills they need for success now and in the future. In everything we do, we aim to champion our employees and bring value to our customers, investors and society.
Responsibilities
- Lead the development, execution, and optimization of acquisition marketing campaigns across digital, print, and emerging channels to drive prospect conversion and customer growth.
- Collaborate with internal clients and creative agencies to develop, guide, and manage on-brand marketing projects.
- Act as a liaison between internal stakeholders and agency partners.
- Partner with internal cross-functional teams to plan and execute integrated consumer and business marketing campaigns.
- Collaborate closely with retail sales teams to support POS materials, in-store signage, retail promotions, and field marketing strategies.
- Identify research opportunities, monitor key performance indicators (KPIs), and analyze campaign trends.
- Translate business strategies into actionable marketing plans that align with customer insights and business objectives.
- Lead the development of customer journey maps and strategic frameworks.
- Develop comprehensive customer journeys that support lead capture, nurturing, and conversion.
- Manage and mentor a team of marketing professionals.
- Ensure campaign timelines, creative assets, and deliverables are managed through project management tools.
- Present marketing strategies, campaign results, and strategic recommendations to executive leadership.
- Stay current on industry best practices, emerging tools, and evolving customer behaviors.
- Perform other duties as assigned.
Requirements
- 8+ years of experience in marketing, including leading omnichannel campaigns across multiple markets.
- 3+ years of experience managing and developing a team.
- Proven experience managing cross-functional projects and timelines with multiple stakeholders.
- Adobe Workfront or similar work/project management tool experience.
- Experience presenting campaign strategies and performance insights to senior or executive leadership.
- Strong analytical and problem-solving skills with a bias for action.
- Demonstrated ability to turn strategy into high-performing campaigns that drive demand and growth.
Nice-to-haves
- Project Management certification (PMP, CAPM, Agile, or equivalent).
- Retail marketing experience with a focus on in-store merchandising, promotions, and localized campaigns.
- Experience managing campaigns that include marketing automation solutions.
- Familiarity with lead capture forms, nurturing flows, retargeting strategies, and CRM segmentation.
- Martech platform experience including Adobe tools, Tableau, and CDPs.
- Experience working in energy, financial services, telecom, home security, or other consumer service industries.
