Red Hatposted 18 days ago
$112,800 - $168,800/Yr
Full-time • Senior
Seattle, WA

About the position

This position is a hybrid role requiring employees to work from our headquarters location in Seattle, WA every Tuesday and Wednesday, and remote all other days. Redfin is revolutionizing the $75 billion real estate industry. We use data, beautiful software, and innovative design to put customers first at every step in the home-buying and selling process. Get ready to dive headfirst into our award-winning website and mobile apps, solving complex business problems in a highly visible, customer-centric way. If you value doing great work in a collaborative environment, join our team! Redfin's Growth Marketing team is looking for an entrepreneurial, analytical, creative and results-oriented senior marketing manager to own and drive profitable growth across our mobile app funnel by leveraging paid advertising —from user acquisition and installs through in-app engagement and conversion to agent contact. This role is central to accelerating our app’s impact as a primary lead channel for our real estate business.

Responsibilities

  • Develop and execute performance marketing and advertising strategies that increase high-quality app downloads across iOS and Android platforms.
  • Own the complete app user journey—from install to contact with an agent—optimizing for lead generation, conversion, and ROI.
  • Manage and scale app campaigns across paid channels (Apple Search Ads, Google App Campaigns, Meta, etc.) with a focus on efficiency and profitability.
  • Partner with data and product teams to build accurate attribution models, measure campaign performance, and identify growth levers.
  • Continuously test creative, messaging, targeting, and offers to improve key KPIs (CPI, CPA, ROAS, agent contact rate).
  • Work closely with real estate operations, sales, and product to align app marketing efforts with lead quality goals and market demand.

Requirements

  • A bachelor's degree plus six+ years of experience managing app campaigns through paid advertising channels with a history of delivering results.
  • Proven success managing 6–7 figure app marketing budgets across multiple paid channels.
  • Expert in using smart analytics tools and MMP’s like MobileAppTracking, Appsflyer, Adjust, Google Analytic.
  • Experience scaling both iOS and Android app campaigns in competitive verticals.
  • Experience analyzing post-install campaign metrics and regularly providing updates to product and engineering teams to improve consumer engagement.
  • Results-oriented, entrepreneurial mindset with strong project management skills.
  • Experience in a B2C or marketplace environment—real estate, proptech, or local services is a plus.

Benefits

  • Flexible vacation that supports the importance of time away from work for rest and relaxation.
  • 12 paid holidays.
  • Paid parental leave.
  • Sick leave (accrued at 1 hour for every 30 hours worked).
  • Medical, dental, and vision insurance benefits.
  • Flexible spending account.
  • Health savings account.
  • Life and disability insurance.
  • Fertility benefits.
  • Employee Assistance Programs.
  • 401(k) employer match.
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