Fidelity Investmentsposted 5 days ago
Full-time • Senior
Hybrid • Boston, MA
Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

Our WI Employer & Advisor Marketing team is looking for a Senior Marketing Manager to join the Strategic/Select/Large (SSL) Acquisition and Expansion team to support driving awareness and growth around Fidelity Workplace Consulting. As the Senior Marketing Manager, you will report to the Director of Employer & Advisor Marketing within the SSL team.

Responsibilities

  • Partner closely with a wide network of cross-function internal partners and business stakeholders to support the business' growth and retention objectives.
  • Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
  • Craft compelling stories and journeys using data to demonstrate to Plan Sponsor clients and their employees how these products can contribute to their company's goals and employee's satisfaction.
  • Identify, analyze, and report on success metrics and quickly pivot based on results.
  • Partner with sales and relationship management teams to craft collateral that best position these products to clients and prospects.
  • Partner with our digital channel, performance marketing and web teams to design, test and evolve creative lead gen and lead nurturing tactics.
  • Develop a holistic, overarching creative brief that captures the insights, competitive advantage and single-minded idea that provides direction to the creative team to meet objectives for advertising and other public facing communications.
  • Understand and apply legal/fiduciary standards and pending regulatory & legislative considerations that may impact business objectives, while monitoring the competitive market and ever-changing financial environment & outlook.
  • Support primary business area efforts while also having the ability to flex effort, as needed.

Requirements

  • 7 + years of successfully developing and driving multiple B2B marketing initiatives and campaigns with large cross-functional teams.
  • Bachelor's degree: MBA preferred.
  • Strong project management skills and ability to work independently to advance projects across multiple platforms, channels, and partner organizations.
  • Outstanding relationship-building skills with business area, marketing, sales, and relationship management stakeholders.
  • A digital-first, data-driven approach, with the ability to analyze data & performance metrics and identify trends, insights, and areas of improvement to inform marketing strategy.
  • Function as the marketing SME (Subject Matter Expert) on cross functional teams; full understanding of how to consult on/shape business partner questions/hypotheses and advise on potential marketing efforts and develop a comprehensive digital-first marketing plan.
  • Knowledge of Financial Service Industry preferred.

Benefits

  • Hybrid working model that blends onsite and offsite work experiences.
  • Diverse and inclusive workplace.
  • Commitment to creating and nurturing a work environment that attracts the best talent.
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