Senior Marketing Manager, Growth

About the position

The New York Times is looking for a collaborative growth marketer with an understanding of the sports landscape and fan culture. You will be part of the group that meets subscription growth and revenue goals. You will support important conversion work across our product portfolio, including subscription growth, upgrades, and churn reduction efforts with a focus on The Athletic and sports fan audiences. You will report to the Director of Growth Marketing. This role is based in our New York City headquarters. You will work a hybrid schedule of 3 days per week in office and can choose to work remotely the other days.

Responsibilities

• Lead the end-to-end execution of acquisition and upsell efforts across marketing and product surfaces.
• Partner with Product, Media, Creative, and Analytics teams to define success metrics and achieve them.
• Partner with Strategy on pricing tests and campaigns.
• Manage churn reduction efforts.
• Act as a subject matter expert for The Athletic and the sports landscape at large.
• Collaborate with product teams, playing an instrumental role in shaping development roadmaps.
• Use insights into what resonates with fans across leagues to identify opportunities to enhance acquisition and winback efforts.
• Mine performance data and conduct category/consumer analysis to determine important causes and trends that can improve acquisition strategies and results.
• Shape research briefs that uncover which value props, features and messages motivate willingness to pay.
• Partner with Product to design and implement complex tests across marketing and product touch points to improve conversion rates.
• Be an advocate for marketing's impact on goals.
• Participate in our team's culture of training and cross-sharing best practices.
• Model the values and behaviors of The New York Times.
• Demonstrate an impact-above-all mindset and a commitment to efficient collaboration with colleagues.
• Demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world.

Requirements

• 7+ years' experience in marketing, product marketing, or product management.
• 4+ years' experience in insights-driven go-to-market experience.
• 4+ years experience implementing and iterating strategies on digital sports products that demonstrably improve conversion rates and growth metrics.
• Experience collaborating with partner teams to influence the overarching Go-To-Market strategy for full-funnel projects.
• Demonstrate experience writing creative and research briefs, giving constructive feedback and leading a growth marketing initiative from brief to execution.
• Understanding of GenAI tools, ability to proactively identify areas within the marketing funnel and customer lifecycle where they can improve efficiency.
• Can operate both autonomously and collaboratively.
• Enthusiasm for working with different disciplines and a commitment to shaping a healthy team culture.

Benefits

• The annual base pay range for this role is between $125,000-$136,000 USD.
• The New York Times Company is committed to being the world's best source of independent, reliable and quality journalism.
• We embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks.