Senior Marketing Manager, Lifecycle

About the position

We’re looking for a strategic, self-starting Senior Lifecycle Marketing Manager to join our Engagement & Activation marketing team and lead the evolution of our multi-channel customer journey. This role is ideal for someone who thrives in ambiguity, seizes ownership, and is equally energized by strategy, execution, and iteration.

Responsibilities

• Lead the strategy, development, and execution of multi-channel lifecycle campaigns across email, SMS, push, and landing pages — focused on driving customer engagement, conversion, and retention.
• Own the customer journey from onboarding through winback — designing thoughtful, high-impact touchpoints that meet users where they are.
• Take initiative and drive cross-functional efforts — partnering closely with Product, Sales, Brand, and Analytics to surface insights and bring programs to life.
• Work autonomously — identifying opportunities, proposing bold ideas, and moving them forward without needing clear or prescriptive direction.
• Build and scale segmentation strategies that personalize content based on user behavior, lifecycle stage, and predictive signals.
• Establish a strong testing roadmap, including creative, timing, messaging, and channel strategies to maximize effectiveness and deliver learnings.
• Define, track, and report on performance metrics, sharing results and recommendations regularly to inform business decisions.
• Contribute to a culture of continuous improvement, curiosity, and experimentation — always asking, 'What’s next?' and 'What if?'

Requirements

• 5+ years of experience in lifecycle, retention, or CRM marketing, with a strong focus on full-funnel, multi-channel journeys.
• Proven ability to take initiative and operate independently in fast-moving environments.
• Experience designing and managing multi-channel programs across email, SMS, push, and ideally landing pages or site experiences.
• Hands-on expertise with Iterable is required.
• A test-and-learn mindset, with a track record of running thoughtful A/B and multivariate tests.
• Strong analytical skills — comfortable diving into performance data and using insights to drive action.
• Excellent collaboration and communication skills, with the ability to influence and align cross-functional teams.
• Comfort with HTML, audience logic, and marketing automation tools.
• A strategic mind and a creative eye — understanding what makes customers tick and can bring that to life in both messaging and experience.

Nice-to-haves

• Advanced experience with Iterable or Braze ESP Platforms.
• Advanced HTML Proficiency.

Benefits

• Paid time off
• 12 paid holidays per year
• Medical/dental/vision insurance
• Basic life insurance
• 401(k) to eligible employees