About the position
As Senior Manager, Market Reputation for the Nordics (Sweden, Denmark, Norway, and Finland), you will play a key role in building Bain's brand and strengthening its presence across the region. This role is responsible for executing impactful marketing programs that enhance our visibility with senior executives, business communities, and top-tier talent, reinforcing Bain's position as a leading consulting partner and employer of choice. You'll work in close collaboration with the Director of Market Reputation and Nordic leadership to tailor global strategies to the regional context and ensure execution is aligned with commercial objectives. You will be responsible for managing a variety of marketing activities, including digital campaigns, thought leadership distribution, events, media outreach, and alumni engagement-adapting global content and channels to ensure relevance and resonance in local markets.
Responsibilities
- Develop Market Reputation strategy for Nordics
- Build marketing strategy and define supporting initiatives in collaboration with Nordics leadership to build brand awareness and develop relationships among senior business leaders and communities
- Develop view on optimal mix of topics/activities to further Market Reputation effectiveness
- Proactively suggest ways to collaborate with and leverage Practice Marketing, Account Marketing, and Centre of Excellence initiatives, resources, and tools
- Manage the budget, annual planning process, and ongoing process improvement
- Lead metrics discipline across marketing and stakeholders to implement a test and learn approach that informs program evolution and performance improvement
- Manage data collection of local market intelligence, track performance against defined targets, and evaluate performance on an ongoing basis
- Identify, prioritise, and project manage marketing campaigns and supporting activities
- Leverage and adapt global and regional campaigns as relevant
- Identify and activate 3rd party partnerships, sponsorships & events that support global priorities
- Manage local partner and vendor relationships
- Own and leverage digital assets and channels: web content, partner profiles, LinkedIn bios, content distribution, etc.
- Plan and execute Market Reputation activities, including digital marketing and social media, PR & external communications, third party partnerships, conferences & Bain events, editorial, brand & creative, digital mailings and CRM, and alumni engagement
- Manage a team of marketers to ensure understanding of Bain's business, expertise development in most critical channels and application that supports firm objectives
- Develop and deploy team resources in support of strategy, helping to prioritise and define clear roles, responsibilities and KPIs for team
- Ensure approach consistent with marketing ways of working, leveraging technologies, assets, and expertise across the organisation
- Provide coaching as a subject matter expert, professional development and ensure sense of affiliation
- Effectively communicate externally and across all levels of the organisation internally, to build promoter relationships within office or functional area
- Work collaboratively with other Marketing functions to ensure plans are aligned/complementary to achieve firm goals
- Represent Marketing within the local office/cluster, and represent office/cluster within wider Marketing network
Requirements
- Postgraduate degree in business/marketing/communications/social sciences, focus on marketing
- B2B marketing experience including thought leadership exec engagement programs
- Track record of successfully managing marketing projects from ideation to completion including defining scope, setting deadlines, allocating resources, cross functional coordination and communication, reporting and delivering impactful results
- Highly collaborative with a client-centric mindset
- Proven people management experience, successfully developing others, thriving in a coaching role
Nice-to-haves
- Consulting or professional services industry experience
- Professional services marketing experience, or other sector(s) with content marketing focus will also be considered
- Experience in digital marketing, organic and paid social media
- Media agency experience, or previous experience building & executing media strategies in a B2B context
- Experience leading employer branding initiatives
