About the position
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. The Senior Manager of Marketing, MONARCH, will report to the US Marketing Director and will be responsible for driving the adoption of MONARCH through strategic cross-functional initiatives and customer interactions. They will collaborate with multiple functions, including Sales, Finance, Strategic Customer Group (SCG), Health Economics & Market Access (HEMA), Global Business Insights (GBI), US & Global Strategic Marketing, Corporate Communications, Commercial Operations, Professional & Commercial Education, as well as outside agencies and vendors to successfully implement key commercial activities. They will be part of a team of marketing professionals working to build an inclusive environment where the team can be the best version of themselves every day!
Responsibilities
- Define market segments and develop strategies that will grow MONARCH's footprint in the market.
- Drive adoption by developing playbooks, campaigns, sales collateral, pricing programs, and other customer-facing activities.
- Translate advanced clinical insights into targeted messaging which drives downstream execution.
- Directly engage with potential and existing customers to build relationships, generate leads, drive sales, and develop market intelligence.
- Organize and participate in conferences, educational programs, sales training, and other events.
- Develop positioning, messaging, and marketing content.
- Identify, develop, and manage Key Opinion Leaders (KOLs).
- Collect and report on market insights through activities such as field-based interactions, literature searches, market research, and case observations.
- Develop and report on metrics, identifying areas of success and opportunities for improvement.
- Build subject matter expertise to be a resource to physicians, administrators, and internal teams.
- Co-develop a coordinated annual Business Plan.
- Work compliantly and within regulatory guidelines to achieve goals.
- Work closely with marketing and other cross-functional partners to ensure appropriate resources and organizational alignment to capitalize on short-term and long-term business opportunities.
Requirements
- A bachelor's degree is required. MBA (Master of Business Administration) preferred.
- A minimum of 8 years of relevant business experience (Sales/Marketing), with a minimum of 5 years in Marketing for medical devices.
- Demonstrated success in driving commercial adoption of advanced technologies.
- Excellent written and verbal communication skills.
- Ability to navigate and achieve business impact across the organization.
- Leadership, effective communication, relationship development, collaboration, project management and organizational influence skills.
Nice-to-haves
- Experience in interventional pulmonology and/or thoracic surgery, with relationships with physicians and administrators.
- Experience with go-to-market for capital equipment, preferably in surgical robotics.
- Experience in customer selling and KOL development.
