About the position
Zeitgeist, a division of Penguin Random House, takes a uniquely data-driven approach to publishing. We use consumer insights to identify market gaps and develop practical nonfiction that meets real-world needs. At Zeitgeist, marketing isn’t just promotion—it’s integral to our publishing strategy. From concept development to post-launch optimization, it provides critical feedback that ensures our books are relevant, discoverable, and reaching the right audiences. We’re seeking a Senior Marketing Manager (Growth Marketing) to lead advertising strategy and execution for our fast-growing portfolio of nonfiction titles. This role is key to driving discoverability, sales, and market share across Amazon and other eCommerce platforms. The ideal candidate has deep expertise in Amazon’s advertising tools (AMS, Amazon Ads, Vendor Central), a proven track record of running and optimizing high-performing campaigns, and a passion for connecting readers with compelling nonfiction content. This role reports directly to the Publisher.
Responsibilities
- Lead end-to-end campaign strategy and execution to drive online sales growth with a strong focus on performance tracking and data-driven optimization
- Continuously monitor, analyze and optimize a wide range of campaigns and increase performance by focusing on traffic, conversion, and campaign efficacy
- Optimize spend to align with revenue and profitability goals, provide regular reporting on budget utilization
- Coordinate and collaborate with the corporate marketing team to scale campaigns
- Collaborate with the broader marketing team to integrate PPC strategies with broader marketing objectives
- Work closely with Data team on keyword research, audience segmentation and to optimize metadata for enhanced discoverability and performance
- Identify new opportunities of growth on and off Amazon, including new ad formats and other retail media platforms like Target.com and Walmart.com
- Support ad-hoc analysis to uncover new market, expand existing markets and move towards higher efficiency and scale to manage our rapidly growing backlist
Requirements
- Minimum 4 years of pay-per-click advertising or performance marketing campaign management experience.
- Proven experience creating, executing and continually optimizing successful paid marketing campaigns across multiple channels
- Demonstrable experience in managing significant ad budgets and achieving strong ROI
- Deep understanding of keyword research tools, bidding strategies, ad formats and targeting options on Amazon
- Strong passion for data and analytics, experience with excel (data manipulations, macros, pivot tables). Working knowledge of SQL is a plus
- Able to multitask, stay organized, meet concurring deadlines, problem solve independently
- Strong ability to communicate cross-functionally
Nice-to-haves
- Previous experience in Retail or Publishing industry preferred
Benefits
- Medical/Prescription drug insurance
- Dental
- Vision
- Health Care/Dependent Care Flexible Spending Account
- Health Savings Account
- Pre-Tax and Roth 401(k)
- Short and Long-Term Disability Insurance
- Life/AD&D Insurance
- Commuter Benefits
- Student Loan Repayment Program
- Educational Assistance
- Generous paid time off
