Senior Marketing Manager Reinsurance (Hybrid; m/f/x/d; 80-100%)

About the position

In this role you will be responsible for developing and executing our marketing efforts for Germany and the Northern, Central and Eastern European (NCEE) market unit across the entire funnel from awareness to conversion and more. In this role you will drive commercial impact by advancing our market presence, engaging prospects, building strong client and partner relationships and equipping our origination teams with knowledge, resources and tailored content to close deals effectively. You will join a dynamic and highly professional global marketing team that is focused on driving value and commercial impact for one of the world's leading providers of reinsurance, insurance and other forms of risk transfer. As the Senior Marketing Manager, you will be responsible for developing and executing marketing strategies to promote our brand, attract new clients, and strengthen relationships with existing customers in selected key markets in the NCEE region.

Responsibilities

• Collaborate with Business Unit (BU) Marketing Heads for P&C and L&H Reinsurance to ensure market unit activities are aligned with overarching go-to-market strategies and the global marketing strategy.
• Provide strategic advice to the MU Heads and build strong relationships with the leadership and client facing teams to develop and execute local marketing plans.
• Oversee the production and activation of all market unit marketing campaigns, events, promotional materials, client research and sales enablement activities with the marketing services team and other relevant teams.
• Report marketing results to senior leadership to continuously inform the marketing planning cycle and optimise campaign delivery to show commercial impact of activities.
• Proactively work with local market heads and XFTs to develop and execute the local marketing strategy and activities ensuring alignment and consolidation with global plans.
• Mine for local stories with business teams and coordinate the content creation and promotional plan for the market unit.
• Work together with the global marketing team and local marketing services hub to define local customer segments, profiles and messaging.
• Design, manage and execute the market unit marketing and sales enablement activities, including selecting the appropriate channel mix and coordinating with various internal and external stakeholders.
• Commercialise thought leadership content and ensure cultural sensitivities and local nuances are considered.
• Manage day-to-day relationship with the marketing unit leadership teams and engage with local client underwriting teams, claims, origination and other XFTs to support the marketing efforts in line with business KPIs.
• Partner with the origination teams to co-create client engagement strategies, ensuring the origination teams are provided with the right materials, tools and resources to convert leads and close deals effectively.
• Support the delivery and implementation of global sales excellence and/or client research initiatives, including sales training programmes, in the market unit.
• Champion the implementation and adoption of sales enablement software, for example CRM and Seismic.
• Collaborate closely with the media relations team to ensure consistency in messaging and to amplify coverage for campaigns.
• Develop and manage the market unit marketing budget and monitor and analyse the performance and report on key metrics and marketing ROI.
• Actively respond to global requests for performance and impact reports and effectively manage report outs on progress local to the market unit leadership team.

Requirements

• 8+ years of related experience, preferably within the (re)insurance sector and extensive marketing experience.
• Sound experience and proven success in translating business goals into actionable marketing plans that drive commercial impact.
• Proven ability to execute marketing campaigns, including digital and social media, event management and content creation and media relations.
• Experience in a matrixed environment and in coordinating with and working across geographies and different business levels.
• Action-orientated, results-driven, strong attention to details, able to take ownership of large and complex projects and see them through to completion with a high standard of excellence and little supervision.
• Outstanding interpersonal and communication skills with the ability to interact with all levels of management.
• Possess strong project management, analytical and team working skills.
• Strong written and presentation skills, able to support on keynote presentations, executive talking points etc.
• Fluent German and English with excellent spoken and written editorial skills.
• Proficient in marketing automation solutions (e.g. Microsoft Dynamics), sales enablement tools (e.g. CRM and Seismic), and a good understanding of consultative sales methodologies.
• Intercultural sensitivity and experience in cross-functional collaboration and building strong personal networks.
• Communicates in an inspiring way with the ability to negotiate, persuade and counsel effectively.
• Positive and passionate personality, with a can-do attitude.

Benefits

• Attractive performance-based variable compensation component.
• Variety of global and location specific benefits.