Senior Marketing Manager, Strategic Initiatives

About the position

SageSure is seeking a Strategic Initiatives Senior Marketing Manager to lead the development and execution of enterprise-level marketing strategies that amplify our brand narrative and support business transformation. This role drives visibility and alignment around our priorities-connecting strategy to execution across internal teams and key external audiences, including producers, policyholders, investors, carrier partners, and reinsurers. In this highly collaborative position, you'll work closely with stakeholders across Marketing, Sales, Education, Sales Enablement, Product, Software, Innovation, and Claims, as well as GTM leadership, to support stakeholder initiatives and engagement. You'll also lead the marketing strategy behind SageSure's large-scale producer engagement events, ensuring we strengthen relationships, deepen loyalty, and enhance our external positioning.

Responsibilities

• Lead the development and execution of marketing strategies that highlight innovation, software advancements, and key enterprise priorities to external audiences.
• Bring clarity and structure to complex initiatives, demonstrating ownership and adaptability in a fast-paced environment.
• Design and oversee execution of cross-channel marketing plans (digital, partner, internal, event, and field) to drive producer awareness, engagement, and adoption.
• Monitor performance metrics, analyze results, and refine campaign strategies to maximize impact and ROI.
• Collaborate with cross-functional teams, including communication and education, to develop materials that inform and engage producers and other external stakeholders to support key initiatives.
• Support the creation of scalable tools and content to consistently communicate product capabilities and strategic priorities.
• Define the strategy and lead content planning for major producer events that enhance SageSure's market presence, influence, and strengthen producer relationships.
• Oversee the successful execution of business meetings, provide executive-level event summaries, and drive forward the follow-up initiatives.
• Lead coordination across GTM, Marketing, Product, Innovation, Software, Claims, OCEO, and other functional teams to align messaging, priorities, and timelines.
• Serve as the go-to marketing partner for cross-functional teams, ensuring consistent messaging, aligned priorities, and seamless execution across all producer-facing initiatives.
• Provide coaching and guidance to regional and cross-functional teams, fostering a culture of strategic thinking.
• Serve as a leader for strategic marketing insights, providing data-driven recommendations and effective visualizations to inform decision-making.

Requirements

• A self-starting, motivated, strategic-minded individual who is comfortable working with analytics and has a proven track record of utilizing data to track and measure results.
• Professional business presence and acumen with comfort presenting to, supporting, and working with leaders and executives across the organization.
• Keen ability to tell a story with data via proficient visualizations and actionable insights.
• The ability to see the big picture while also working to execute at the ground level.
• Innovative mindset with a strong ability to navigate ambiguity.
• The ability to find creative ways to impact our business by driving strategic outcomes among producers.
• Experience working with and supporting a sales team, clients, and partners.
• Detail-oriented with outstanding written and oral communication and strong cross-functional collaboration skills.
• High level of proficiency in Microsoft Office Suite applications including Word, Excel, PowerPoint, and Outlook.
• Minimum of a bachelor's degree in marketing, business or a related field.
• 5+ years of experience working in marketing.
• Experience in insurance, financial services, or a highly regulated industry.
• Strong B2B and D2C marketing experience.

Nice-to-haves

• 7+ years in marketing strategy, GTM, stakeholder communications, or sales enablement strategy.
• Strong PowerPoint and Excel skills with the ability to synthesize complex topics into clear strategic communications.
• Experience marketing innovation or software initiatives across B2B or B2B2C audiences.
• Proven success in developing executive-ready strategies that engage external stakeholders.
• Experience collaborating on large-scale events and strategic engagements with partners and customers.
• Excellent communication, organizational, and cross-functional leadership skills.
• Experience in the property and casualty insurance industry.
• High initiative, self-managed, and thrives in ambiguous, fast-paced environments.
• Experience with Wrike or other project management tools.
• Experience with Salesforce Marketing Cloud, Salesforce Sales Cloud, Domo, or other BI/CRM tools.

Benefits

• Generous health benefits and perks, including tuition reimbursement, wellness allowance, paid volunteer time off, a matching 401K plan.