About the position
As part of Flywire’s B2B marketing team, the Senior Marketing Manager will own the strategy, execution, and performance of demand generation programs that fuel pipeline growth and support global go-to-market goals. This senior-level role is for an experienced marketer who can think strategically, turn plans into action, and take full ownership of results. You’ll step into a proven demand generation engine with the opportunity to make your mark by optimizing, innovating, and scaling it to the next level — this isn’t a start-from-scratch role. As our Senior Marketing Manager, you’ll partner closely with cross-functional teams to design and deliver high-impact campaigns that showcase the value of Flywire’s invoice-to-cash software to target audiences. Your ability to blend creativity, data, AI, and operational discipline will be key to generating measurable pipeline growth and reinforcing Flywire’s position as a market leader.
Responsibilities
- Lead the strategy and roll up your sleeves on the execution of inbound and outbound demand generation programs—online and offline—including paid and organic media, SEO and GEO, and multi-channel campaigns that bring in a steady stream of qualified leads.
- Oversee and fine-tune high-performing inbound marketing channels, including SEO, to boost visibility, attract the right audiences, and turn interest into action.
- Keep a close eye on campaign results, using data to spot opportunities, improve conversion rates, and get the most out of every dollar spent.
- Manage and continually improve Google Ads campaigns to sharpen targeting, increase efficiency, and deliver better outcomes.
- Work with internal teams and trusted agencies/vendors to create content and messaging that speak directly to the needs of each audience and stage of the buyer journey.
- Bring a genuine curiosity for AI, testing and applying new tools to grow lead volume, improve quality, personalize outreach, and make campaigns run smarter.
- Collaborate with cross-functional teams to launch well-coordinated campaigns that make a measurable impact on Flywire’s growth.
Requirements
- 7+ years of B2B marketing experience, ideally in SaaS or technology, with a track record of leading successful demand generation programs.
- Proven ability to grow pipeline through creative, multi-channel campaigns (both online and offline).
- Comfortable working with marketing technology like HubSpot, Marketo, Salesforce, and SEO tools.
- Genuine interest in exploring and applying AI to marketing, and experience using it to improve content, personalization, targeting, and campaign results.
- Skilled at navigating global organizations and collaborating across multiple teams, functions, and time zones.
- Strong project management skills with experience guiding cross-functional initiatives from start to finish.
- Data-driven mindset with a history of using insights to make smart marketing decisions and improve performance.
Benefits
- Competitive compensation, including Restricted Stock Units.
- Employee Stock Purchase Plan (ESPP).
- Flying Start - Our immersive Global Induction Program.
- Dynamic & Global Team (we have been collaborating virtually for years!).
- Wellbeing Programs (Mental Health, Wellness) with Global FlyMates.
- Competitive time off including FlyBetter Days to volunteer in a cause you believe in and Digital Disconnect Days!
- Great Talent & Development Programs.
