About the position
The Senior Marketing Manager, Commercial Insurance allows marketers to build and execute marketing plans for market leading solutions. This role is responsible for leading efforts to create and execute fully integrated and innovative B2B marketing programs to drive awareness, create demand and foster customer retention for our market-leading analytics solutions. This is a rare opportunity to join a dynamic, high performing marketing team supporting a high-growth advanced analytics and data technology business to promote solutions that are critical for our clients' business performance. The successful candidate will work with functional marketing teams to manage all marketing activities including, but not limited to, lead generation (direct mail, digital advertising, search, email, events and webinars), content development and promotion (blog, social, email, eBook, infographic, etc.), go to market, event experiences (communications and activation) and marketing communications. This role will navigate a matrixed environment while collaborating closely with commercial insurance stakeholders across functional areas to achieve revenue and profit targets for vertical solutions.
Responsibilities
- Develop fully integrated strategic marketing plans with objectives around awareness, demand generation and retention
- Own and drive marketing programs end-to-end to execute marketing deliverables and tactics such as direct mail, digital advertising, search, email, events, social, webinars, etc.
- Create high impact messaging and thought leadership content such as eBooks, infographics, whitepapers and more, for web, social, blogs, video, print, etc.
- Identify relevant, high-value industry events (tradeshows, user conferences, customer meetings and webinars) and ensure company solutions and brand are fully represented to maximize event ROI
- Oversee creative development of marketing materials and coordinate promotion activities through internal stakeholders, agencies and vendors
- Work with various stakeholders up, down and across the organization for go to market product launches including development of communications, materials and promotions
- Manage marketing budget and work with the Analytics team to share insights related to program or campaign performance
- Other duties as assigned such as marketing deliverables for acquisition integration and product migrations
Requirements
- Successfully developed objectives-based integrated marketing plans, execution of strategic marketing plan and reporting on campaign results
- Marketing project management experience leading cross-functional campaign execution
- Thrive working in a fast-paced, dynamic organization with simultaneous projects and deadlines
- 4-year college degree preferably in Marketing or Business, MBA preferred
- A minimum of 7 years marketing experience
- Ability to travel as necessary
Nice-to-haves
- B2B marketing, marketing to insurance companies, and/or technology marketing experience
- Experience with digital marketing automation tools, such as Eloqua and Salesforce
- Previous experience managing direct reports
- Experience training and/or mentoring marketers to enhance hard and soft skills
