Senior Marketing Manager

About the position

Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company? At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you! Drive the development, implementation and management of the strategic and tactical marketing plans to create consumer demand in the US Market for assigned business segment. Lead a team of integrated marketers and agency partners to achieve goals within the US Marketing plan.

Responsibilities

• Create and manage US marketing plans for the assigned brands, including paid, owned and earned marketing strategy, including licensor support.
• Act as primary marketing liaison and brand expert responsible for orchestrating US marketing plans and engaging in real-time optimizations to drive business results.
• Share performance insights to internal stakeholders and external partners.
• Leverage POS data, marketing performance, and competitive insights to drive commercial results across a portfolio of brands.
• Manage relationships with external licensor partners and internal franchise teams on marketing plans, budgets, retail support and creative approvals.
• Participate in monthly, quarterly, seasonal and annual marketing presentations to key partners and leadership.
• Collaborate with US sales and brand management teams for US Customer specific plans, including retail activations.

Requirements

• Consumer product brand and marketing management experience in a new product-oriented industry, preferably in children’s toys.
• College/University degree in Marketing or related field.
• MBA a plus.
• Solid understanding of performance marketing, media, ecommerce and commercial strategies and experience managing marketing budgets.

Benefits

• Growth and Career Opportunities
• Flexible Work Hours
• Innovation, Collaboration and Fun
• Comprehensive Benefits
• Other fun Perks!