Senior Marketing Manager

About the position

The Senior Marketing Manager plays a pivotal role in leading the growth strategy for Calumet's premium brands-Royal Purple, TruFuel, and Bel-Ray. This role blends strategic brand leadership with performance-driven channel marketing execution to support revenue, EBITDA, and brand equity goals across retail and commercial segments in the U.S. and select international markets. The Senior Marketing Manager will play a key role in delivering the product portfolio objectives and will be responsible for developing and executing programs that support marketing strategies to ensure delivery of annual Revenue & EBITDA targets. This role requires partnership across functional teams, including but not limited to sales, product management, R&D, operations, finance, and legal. This role will report to the Sr. Director of Global Marketing. The role requires a strong understanding of brand development, customer insights, on-site activation, and data-driven performance optimization.

Responsibilities

• Lead the development and execution of brand and channel marketing strategies aligned to Calumet's long-range financial targets and business priorities.
• Partner with leaders and team members to ensure brand and go-to-market plans are integrated, actionable, and measurable.
• Share accountability for top-line revenue and margin performance across assigned brands.
• Own end-to-end brand stewardship, including positioning, messaging architecture, identity systems, and voice across all consumer and customer touchpoints.
• Lead the creation of annual brand plans and support development of a 3-5 year innovation pipeline based on consumer and market insights.
• Manage agency relationships and guide creative development for fully integrated campaigns, including digital, social, print, and video.
• Serve as brand representative in public-facing opportunities, including media engagements and select PR activities.
• Develop and manage event and trade show strategies-including booth design, messaging, pre/post-show campaigns, and cross-functional coordination-to maximize brand visibility, lead generation, and ROI.
• Lead development of marketing materials such as sell sheets, displays, brochures, presentations, and social media content tailored to each sales channel.
• Coordinate internal teams and external agencies to deliver flawless campaign executions.
• Oversee creative asset development in support of product launches and line extensions.
• Define KPIs for all major initiatives, track campaign and program performance, and recommend optimizations based on outcomes and ROI.
• Own the channel insights and marketing reporting function to drive better decision-making across the marketing and sales organizations.
• Manage brand and channel marketing budgets, ensuring strategic investment across high-impact programs while maintaining fiscal discipline.
• Track project timelines and milestones across multiple campaigns to ensure on-time delivery and cross-functional alignment.
• Lead coordination across internal and agency partners to maintain accountability, streamline execution, and maximize program outcomes.
• Partner with internal stakeholders to communicate brand and product strategies clearly across teams and ensure alignment throughout the organization.
• Champion a collaborative, high-performance marketing culture through strong leadership, creative problem-solving, and inclusive team-building.
• Support company-wide initiatives that elevate Calumet's culture and position in the marketplace.
• Collaborate with cross-functional channel teams to develop and activate customer-specific programs that drive sell-in, sell-through, and customer loyalty.
• Analyze POS, inventory trends, market share data, and customer behavior to generate actionable insights that inform brand and channel strategy.
• Support execution of account-specific line reviews, co-op and merchandising programs, promotional calendars, and marketing support for distributor and retail partners.
• Manage the Cal-Connect sales enablement platform to ensure internal and external stakeholders have access to updated collateral, tools, and campaign materials.
• Ensure program execution aligns with customer needs, seasonal strategies, and the broader marketing calendar.
• Other duties as assigned

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Strong track record of effective partnering and collaboration with cross functional team members.
• 7+ years of progressive experience in brand management and/or channel marketing, ideally within CPG, automotive, lubricants, or adjacent sectors.
• Ability to effectively brief, lead and maintain accountability with agency partners.
• Strong strategic planning and project management skills; highly organized.
• Ability to oversee and track multiple projects with due dates and varying requirements and priorities.
• Demonstrated commitment to delivering results plus the ability to accept high levels of delegated responsibility.
• Excellent written, verbal, and interpersonal communication skills.

Nice-to-haves

• MBA
• 10+ years of experience in marketing management and strategic planning with P&L management support.
• Lubricants and chemicals industry experience preferred