Senior Marketing Operations Manager

About the position

The Senior Marketing Operations Manager will be responsible for building the foundation of Marketing Operations at Pareto Health, championing best-in-class process, project management, and marketing technology initiatives. This role will foster a high-performing culture, enabling strategic, agile, and data-driven marketing execution to drive measurable business growth.

Responsibilities

• Redesign and scale a marketing intake system with standardized criteria for submission, prioritization, and workflow management.
• Own the end-to-end intake process, including creative brief development, planning timelines, kickoff meetings, and repeatable project templates.
• Develop and document Standard Operating Procedures (SOPs) for project scoping, sprint planning, and agile workflows.
• Implement a comprehensive project governance model that includes tracking Directly Responsible Individuals (DRIs), regular audits, and closure processes such as retrospectives and documentation reviews.
• Own the development and report out of a performance reporting framework that integrates team OKRs and visual dashboards to track efficiency, velocity, and milestone completion.
• Provide transparency and strategic alignment across stakeholders through data-driven insights and performance metrics.
• Design and deliver enablement programs including onboarding, training, and best-practice adoption for project management tools and processes (e.g., Asana).
• Lead the execution of cross-functional marketing initiatives aligned with department OKRs, ensuring timely and cost-effective delivery.
• Manage a portfolio of strategic projects such as Martech implementations and sales enablement initiatives (e.g., SKO event deliverables).
• Develop and lead key marketing operating cadences including All-Hands, weekly updates, and team offsites to reinforce alignment and communication.

Requirements

• 6–8 years in Marketing Operations, Project Management, and/or related roles.
• Experience with leading a high-performing marketing operations function—focused on clarity, accountability, and the connection between daily execution and strategic goals.
• Strong proficiency with Asana (or equivalent PM software) and marketing automation tools (e.g., Pardot, HubSpot, Salesforce).
• Proven ability to lead cross-functional initiatives with minimal oversight.
• Experience reporting marketing effectiveness and actionable performance metrics.
• Ability to think strategically while executing tactically.
• Highly organized, detail-oriented, and proactive communicator.