Senior Marketing Operations Specialist

About the position

Join our team as a Sr. Marketing Operations Specialist! This is a hybrid role being onsite in Maple Plain, MN on Tuesday & Wednesday. We are seeking a dynamic Senior Marketing Operations Specialist to enhance our marketing campaigns and ensure data integrity across our processes. In this role, your primary focus will be to lead the marketing operational excellence by setting up, executing, and optimizing marketing campaigns in our marketing automation platform. This pivotal role requires you to be the primary marketing contact for regional technology and automation matters, working cross-functionally to ensure data integrity and robust reporting. The ideal candidate will be proactive, detail-oriented, collaborative, and solution-driven, thriving in a fast-paced work environment.

Responsibilities

• Collaborate with cross-functional marketing teams to coordinate, execute and test campaigns across diverse channels.
• Oversee marketing tools, campaign data, automation processes, and system integration.
• Utilize Pardot as the core 'marketing engine' to manage customer journeys, send emails, build workflows, nurture leads, and convert marketing data into valuable insights.
• Implement marketing campaign plans, including refining segmentation and targeting strategies.
• Maintain and enhance marketing data quality by collecting, cleansing, organizing customer lists, and advocating for high data standards.
• Develop insightful reports and dashboards to guide discussions with sales, service line and marketing teams about demand progression and key marketing projects.
• Monitor and analyze campaign performance metrics, making data-driven adjustments to enhance effectiveness.
• Ensure a seamless handoff of leads to sales teams, troubleshoot technical issues, and maintain data accuracy within the marketing automation system.
• Collaborate with the internal marketing team on enhancement requests; partner with CRM and sales operations teams on system bugs and functionality improvements and communicate updates to stakeholders.
• Engage with global partners to assess and optimize our existing marketing tech stack, explore and experiment with new tools, and assist with execution as needed.
• Serve as channel owner for email marketing and proactively provide solutions for campaign effectiveness.
• Identify and implement opportunities to automate marketing processes.
• Perform other related duties as assigned.

Requirements

• Bachelor's degree or equivalent.
• Minimum of 5 years in a marketing operations role, at least 2 years within a B2B environment.
• Strong proficiency in Pardot, Salesforce, and their ecosystems.
• Familiarity with Monday.com.
• Experience with marketing automation and email software (Pardot required, other marketing automation platforms like HubSpot, Marketo, etc. a bonus).
• Advanced reporting skills and proficiency in Excel.
• Self-starter with a passion for learning new technologies and developing subject matter expertise.
• Eager to tackle new challenges and grow professionally.
• Ability to discern when to escalate problems to leadership and when to implement solutions independently.
• Strong analytical skills to interpret data and generate actionable insights.
• Able to work independently with outstanding communication and project management capabilities.
• Detail-oriented, self-reliant, and process-driven.
• Solid understanding of marketing and sales funnels to enhance team discussions, cross-department collaboration, and projects.

Benefits

• Health Insurance: Traditional OR High Deductible plan
• Flexible Spending Accounts
• Health Savings Account (including employer contributions)
• Dental and Vision
• Basic and Supplemental Life Insurance
• Short-Term and Long-Term Disability
• Paid caregiver leave
• You will receive PTO + Holiday Pay + Volunteer Hours
• 401k with company match and immediate vest
• Employee Stock Purchase Program with a 15% discount
• And More!