About the position
The Senior Marketing Specialist reflects the mission, vision, and values of NM, adheres to the organization’s Code of Ethics and Corporate Compliance Program, and complies with all relevant policies, procedures, guidelines and all other regulatory and accreditation standards. The Senior Marketing Specialist is an experienced individual contributor to NM’s integrated marketing plans. They support their manager by creating significant building blocks of NM’s marketing plans. The Senior Marketing Specialist is expected to be collaborative, results driven and deliver flawless execution of their projects. This individual works with marketing and communications teams including Brand, Service Line, Digital, Internal Communications, Media Relations, as well as other departments. They work with agencies or other outside suppliers. The Senior Marketing Specialist supports the manager/team in identified projects that often include multi-tasking various projects with the ability to anticipate and communicate needs of the project with the manager. The Senior Marketing Specialist will have the ability to present work in an informative and persuasive manner. They are expected to be collaborative, results driven, and deliver flawless execution of their projects.
Responsibilities
- Understand the scope and objectives of assigned projects and deliver against those objectives.
- Execute projects of grander scale and multiple projects as necessary.
- Independently manage creation of plans/materials which contribute to integrated marketing efforts.
- Independently manage relationships with internal clients by understanding internal client needs, delivering high quality materials and plans and effectively managing feedback.
- Develop, execute, and optimize ads across TikTok, Threads, and our consumer-facing LinkedIn page.
- Manage a budget and gather assets from members across different teams and departments.
- Consult with agency partners and the other Senior Specialist and Specialist on the NM Social Media team about Meta and physician-facing LinkedIn ads.
- Ensure content meets the required specs and has all necessary assets.
- Confirm budget is being spent appropriately, and that ads are optimized accordingly.
- Leverage social media tool (Sprout Social) to pull quarterly reports across all platforms.
- Conduct competitive analyses to see what local and national competitors are posting.
Requirements
- Bachelor’s degree or 4 years of comparable experience.
- Minimum 3 years of experience in related field.
- Exceptional interpersonal skills with experience managing client relationships.
Nice-to-haves
- Agency or client-side healthcare marketing experience/internship.
- Undergraduate degree in Marketing or related field.
Benefits
- Tuition reimbursement
- Loan forgiveness
- 401(k) matching
- Lifecycle benefits
