About the position
At Medtronic, you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. We value what makes you unique. Be a part of a company that thinks differently to solve problems, make progress, and deliver meaningful innovations. We are hiring a passionate, detail-oriented, and strategic Senior Marketing Specialist to lead the creation and execution of marketing plans to effectively communicate the value of Medtronic’s Device Manager portfolio to clinicians, hospital administrators, and our field-based teams. The Senior Marketing Specialist will partner with PCS product managers and sales operations leaders to develop and implement tactics and programs designed to help increase healthcare professional (HCP) awareness, belief, and adoption of Medtronic Device Manager technologies, ultimately improving the usability and workflows of clinicians that choose to utilize Medtronic devices.
Responsibilities
- Develop and execute comprehensive product marketing and communications plans across multiple channels including promotional activities, digital media, campaigns, and sales initiatives to advance our value proposition and drive US adoption of CRM Device Manager Portfolio products.
- Articulate return on marketing investment of programs and tactics, tracking metrics and optimizing performance to reinforce the value of investment.
- Act as a consultant for the Patient Care Systems Functional Unit to help guide decisions related to customer preferences, messaging, market needs, and broad-based Device Manager Portfolio strategy.
- Partner closely with Medtronic global PCS marketing partners to enable global expansion and adoption of Device Manager Portfolio products.
- Communicate marketing programs, launch timelines and expectations, and opportunities for best practice sharing.
- Understand global needs and unique challenges and communicate needs to internal leaders.
- Act as a point of expertise for information on the product, target market and competitors – gather competitive intel and execute campaigns drive Medtronic brand preference.
- Develop Key Opinion Leader (KOL) relationships, lead customer meetings, and gain physician input that can be used to build advocates and influence CRM remote monitoring strategy.
- Support the development of programs to educate and train physicians, hospital personnel and Medtronic staff on product utilization.
- Support ongoing sales training and new hire training as needed.
- Present to key members of the leadership team around marketing initiative status’, product launch metrics and opportunities for growth.
- Monitor adoption trends and make recommendations for deeper penetration by partnering with US business leaders.
Requirements
- Bachelor’s degree required; MBA preferred.
- Minimum of 4 years of relevant experience in marketing in medical device or pharmaceutical industry or deep knowledge of those industries’ key audiences.
Nice-to-haves
- Excellent written, verbal, and interpersonal communication skills.
- Experience translating business objectives into effective marketing initiatives.
- Ability to balance a portfolio of products, working effectively with multiple product owners and driving multiple successful initiatives simultaneously.
- Strong ability to analyze complex data and market trends.
- Good working knowledge of office suite software (Excel, Powerpoint, Forms, etc.).
- Proven ability to lead and influence cross-functional teams.
- Willingness to travel up to 25% of the time for market visits, customer engagement, and internal meetings.
Benefits
- Health, Dental and vision insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life insurance
- Long-term disability leave
- Dependent daycare spending account
- Tuition assistance/reimbursement
- Incentive plans
- 401(k) plan plus employer contribution and match
- Short-term disability
- Paid time off
- Paid holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
- Non-qualified Retirement Plan Supplement
- Capital Accumulation Plan
