Senior Marketing Specialist - Industrial Equipment Division

About the position

The Senior Marketing Specialist will drive the analysis, development, and implementation of marketing strategies to achieve profitable revenue growth. This individual will work closely with the Marketing Manager, Product Managers, and Business Development Manager on developing and executing marketing initiatives for existing and new products. This role is designed for someone with aspirations to evolve into a Product Manager role in the future. We're looking for someone eager to learn about product ownership, who can combine marketing expertise with customer and technical insights to inform product direction.

Responsibilities

• Own assigned product families, ensuring all published content is accurate and up to date.
• Participate in the GTM process and front-end strategic planning for new product launches, gaining insight into the product lifecycle.
• Collaborate with the agency to plan and execute marketing campaigns for both new and existing products.
• Review and approve social media posts, newsletter content, articles, and other content to ensure brand consistency and campaign goals are met.
• Frequent travel as needed to capture video and photography assets for campaigns and assist with VOC efforts to gather customer insights that support both marketing and product development.
• Engage in our Customer Backed Innovation process by gathering insights and helping to inform product and marketing initiatives.
• Communicate with the sales team and distribution partners, providing updated sales tools and field materials.
• Participate in regional events, representing the brand and gathering feedback that shapes both marketing and future product direction.
• Manage the logistics for trade show presence and provide strategic input to showcase our solutions.
• Ensure marketing materials for events are current and effectively highlight our offerings.
• Update and maintain the website with new products and marketing resources.
• Oversee collateral upkeep, ensuring all materials align with brand messaging and are up to date.
• Serve as project manager for campaign communications, coordinating with team members to meet deliverables and deadlines.

Requirements

• Excellent oral/written communication and presentation skills.
• Ability to thrive in a fast-moving, entrepreneurial environment.
• Comfort and experience with understanding technical product lines.
• Bachelor's degree in business (marketing emphasis preferred).
• Minimum 5 years of experience in a product-based, B2B environment.
• Strong business acumen, well-organized, and a motivated self-starter.
• A team player and solid decision-maker who is also highly creative and can inspire a team around a shared vision.
• Proven ability to analyze business issues and customer needs to formulate marketing strategies.
• Proficiency with software collaboration tools, including the Microsoft suite.
• Willingness to travel up to 25% for tradeshows, photo-shoots, etc.