About the position
We're a mission-driven Credit Union proudly serving California school employees and their families — and we're growing. As we expand into new markets and open new branches, we're looking for a seasoned Senior Marketing Specialist with retail expertise to lead both market entrance and in-branch marketing. In this role, you'll develop and execute high-impact market entrance campaigns — including print, out-of-home (OOH), digital, and possibly radio — to introduce our brand to new communities. Within our branches, you'll shape the Member experience by driving product visibility and engagement through strategic in-store marketing. Collaborating with branch teams, in-house creatives and trusted vendors, you'll bring our brand to life through window graphics, POP displays, digital signage and branded swag — ensuring every touchpoint reinforces our mission and delivers results.
Responsibilities
- Responsible for offering strategic insights to drive impactful campaigns that align with business objectives.
- Guiding junior marketing professionals and managing small to medium-sized projects.
- Ensuring timely, high-quality execution within budget.
- Acts as a system owner and channel steward across multiple business units.
- Handles complex marketing challenges by influencing stakeholders and fostering collaboration across cross-functional teams.
- Reporting on channel performance and making recommendations for improving marketing KPIs.
- Primary point of contact for project-related issues, providing guidance and support to lower-level individual contributors.
- Performing other duties as assigned.
- Complying with regulatory compliance and assigned training requirements.
Requirements
- High School Diploma or GED required.
- Bachelor's Degree or equivalent years of experience required.
- 5-7 years of prior relevant experience required.
- Valid California driver's license and insurance required.
Nice-to-haves
- Experience in the educational industry a plus.
- Excellent written and verbal communication skills.
- Expert knowledge of marketing concepts, copywriting and editing.
- Familiarity with AP style.
- Expert knowledge of graphic design, public relations and project management.
- Working knowledge of website content management systems, email application service providers, social media monitoring tools, and tag management.
Benefits
- Competitive salary range of $86,917.00 - $130,376.00.
- Full-time position with scheduled weekly hours of 40.
