About the position
Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast. The position will be instrumental in planning, executing, and optimizing our presence at local events, trade shows, and other strategic gatherings. The ideal candidate will possess a proven track record of managing successful events from conception to completion, driving brand awareness, generating leads, and fostering customer engagement. This individual will be a strategic thinker with excellent organizational skills, a creative approach, and a passion for delivering exceptional event experiences.
Responsibilities
- Develop and implement a comprehensive event marketing strategy aligned with overall marketing and business objectives.
- Identify, research, and evaluate potential local events, trade shows, conferences, and other opportunities for participation.
- Collaborate with sales, product, and other teams to define event goals, target audiences, and key messaging.
- Develop detailed event plans, including budgets, timelines, resource allocation, and logistical requirements.
- Manage all aspects of event logistics, including venue selection and vendor management.
- Develop and execute post-event follow-up campaigns in collaboration with the sales team to nurture leads and drive conversions.
- Track and report on lead generation performance and ROI for each event.
- Provide leadership and oversight to internal and external teams.
- Train and brief internal staff participating in events on messaging, lead capture, and best practices.
- Assist in translating business needs into analysis designs providing insight, knowledge and understanding of customers, products and industries.
- Exercise independent judgment and discretion in matters of significance.
- Maintain regular, consistent and punctual attendance.
- Work nights and weekends, variable schedule(s) and overtime as needed.
- Perform other duties and responsibilities as assigned.
Requirements
- Bachelor's Degree preferred.
- 5-7 years of relevant work experience.
- Strong focus on event marketing.
- Proven track record of managing successful events from conception to completion.
- Excellent organizational skills and a creative approach.
Benefits
- Development, Mentoring and Advancement Opportunities
- Paid Vacation and Parental Leave
- Employee Resource Groups
- Day 1 Medical/Dental/Vision Insurance
- 401k Matching and Employee Stock Purchase Plan
- Discounted Services (reside in the footprint)
- Many more benefits and perks
