About the position
The Senior Marketing Specialist is responsible for the execution of business development strategies, messaging, content curation, and deliverable design oversight. Daily responsibilities include pitch and proposal writing, development and execution, interfacing with internal clients (fee-earners) to understand requirements and approach as well as other general marketing and communications efforts as needed. This position will work collaboratively with the Northeast and Tristate Regional Marketing Lead, graphic design and research professionals, as well as fee-earners. The Senior Marketing Specialist is ultimately accountable for providing an exceptional level of marketing support and expertise and calls for excellent writing and proofreading abilities.
Responsibilities
- Oversee all aspects of the pitch and/or proposal coordination while learning and embracing C&W's Business Development approach
- Manage incoming requests from fee-earners or collect information and scope of services pertinent to the request
- Lead the strategic direction for the messaging, content, and marketing materials to be developed, following the guidelines of C&W's BD approach
- Drive and manage pitch and/or proposal strategy and process, including deliverables owned, key activities or analysis for consideration, coordination of marketing responsibilities, input provided to other teams/personnel, collaboration across multiple functions, and final output management
- Write and prepare proposal and review with fee-earners and key responsible affiliates
- Facilitate review of materials and address any feedback from fee-earners and stakeholders
- Ensure the delivery of a clean final product to fee-earner or client
- Support multiple projects working with various professionals across the C&W platform
- Ensure development of agreed upon expectations, timelines and project milestones with project team at project outset, and ensure management of those expectations, timelines and milestones throughout the process
- Debrief with brokerage teams to understand why we either won or lost the opportunity
- Execute Marketing and Communications plan in support of the local marketing and business objectives
- Partner with research to uncover and develop impactful thought leadership pieces that are relevant to client and industry needs
- Produce creative collateral to support the business, ensuring alignment with company's brand positioning from concept to final product; utilize available creative programs
- Content development required to support corporate PR strategy as needed
Requirements
- Bachelor's degree in Journalism, English, Marketing, Public Relations or related discipline preferred
- 5+ years of marketing experience, Commercial real estate experience highly preferred
- Background in B2B proposal writing and/or business development marketing
- Exceptional written communication skills
- Strong time management, organizational, and prioritization skills. Must have the ability to balance multiple priorities and projects simultaneously
- Advanced analytical, problem solving, and conceptual skills
- Keen attention to detail
- Self-motivated approach with the ability to take initiative but works well in a group environment.
- Proficiency in Microsoft suite (including PowerPoint) and Adobe Suite - InDesign
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- Flexible spending accounts
- Health savings accounts
- Retirement savings plans
- Life insurance
- Disability insurance
- Paid and unpaid time away from work
- Competitive pay
