Senior Marketing Specialist

About the position

The Marketing Specialist helps drive engagement, retention, and advocacy among PG Forsta's existing customers. This role will develop and execute marketing programs that educate, inform, and inspire our customers, ensuring they maximize the value of Press Ganey's solutions.

Responsibilities

• Develop and implement multi-channel marketing campaigns to engage customers at various stages of their journey, from onboarding to renewal.
• Create targeted email campaigns, newsletters, and educational content to drive product adoption, feature awareness, and continued engagement.
• Manage customer advocacy programs, identifying champions, collecting testimonials, and encouraging participation in case studies, webinars, and speaking opportunities.
• Support and promote customer-focused webinars and events to facilitate peer learning and best practice sharing.
• Track and analyze campaign performance metrics, using insights to optimize engagement strategies and report on customer marketing effectiveness.

Requirements

• 2-4 years of experience in customer marketing, lifecycle marketing, or related roles in a B2B company.
• Experience with email marketing platforms (HubSpot, Marketo, Pardot, etc.) and CRM tools (Salesforce).
• Strong content creation skills, including writing customer-facing emails, case studies, and blog posts.
• Familiarity with customer engagement strategies, loyalty programs, and advocacy initiatives.
• Ability to analyze customer behavior and marketing performance data to drive decision-making.
• Strong project management and cross-functional collaboration skills.
• Excellent verbal and written communication skills.

Nice-to-haves

• Experience in B2B marketing, SaaS, or healthcare industry preferred.

Benefits

• Competitive salary range of $85,000 to $105,000.
• Discretionary bonus or commission tied to achieved results.
• Comprehensive benefits package.