Senior Marketing Specialist

About the position

It's about creating something inspiring. Are you someone that loves to bring ideas to life? Are you passionate about working with others and enjoy a collaborative environment? Do you love having the freedom to design, create and deliver campaigns? If so, the Senior Marking Specialist position could be your calling. At Frost, it's about more than a job. It's about having a flourishing career where you can thrive, both in and out of work. At Frost, we're committed to fostering an environment that reflects our values and encourages team members to be the best they can be. In joining our adaptable, integrity-driven team, you'll become part of Frost's over 150-year legacy of providing unparalleled banking services.

Responsibilities

• Conduct market research to identify customer trends, competitive offerings and demographic data
• Collaborate with line of business teams to understand business objectives and develop, recommend, and implement marketing strategies to achieve business goals
• Collaborate with cross-functional teams including line of business liaisons, production, creative, digital marketing and agency partners to market products and services
• Own the implementation and execution of marketing campaigns to acquire new customers and deepen relationships with existing customers
• Always take action using integrity, caring and excellence to achieve all-win outcomes

Requirements

• Bachelor's degree, preferably in marketing or communications
• 2+ years of marketing experience, preferably at a bank or financial institution
• Demonstrated ability to develop effective and innovative marketing strategies to drive improvements to business performance and customer experience
• Strong attention to detail
• Proven ability to effectively manage multiple tasks and projects simultaneously
• Ability to develop relationships and trust with internal and external partners
• Constantly seeks improvement and embraces innovation
• Proficient in Microsoft computer applications
• Excellent written, verbal, and presentation communication skills

Benefits

• Medical, dental, vision, long-term disability, and life insurance
• 401(k) matching
• Generous holiday and paid time off schedule
• Tuition reimbursement
• Extensive health and wellness programs, including our Employee Assistance Program
• Referral bonus program + more!