About the position
The Partnership Engagement team serves the various business divisions of Learfield, with the goal of empowering our internal team to tell our company story/value proposition in compelling and relevant ways to Learfield's current and potential university partners. Through strategic storytelling strategies, partner presentations and other strategic communications vehicles, the division reinforces Learfield's leadership position in connecting brands to fans through innovative digital and technology platforms, data analytics, brand management and marketing, and original content and media products, all with a rich legacy and deep understanding of sports, events, and entertainment. The Senior Marketing Specialist plays a significant role in providing strategic insights into the creation and implementation of marketing and communication efforts for Learfield's Sports Properties division. While primarily serving the sports properties business unit, there will also be opportunities to assist in storytelling efforts for Learfield's other business units.
Responsibilities
- Manage the end-to-end process for presentation development, RFP responses, newsletter development, and other tasks.
- Management and development of processes to ensure strong strategic messaging, as well as ensuring all milestones are met both individually and amongst internal stakeholders.
- Work closely with internal stakeholders, including corporate executives, division leadership, account teams, legal, and finance, to gather necessary information and resources.
- Help lead the development of strategy and creation of higher-level communication tools to effectively articulate the organization's value proposition.
- Establish and manage project timelines, ensuring all milestones are met both individually and amongst internal stakeholders.
- Maintain and update a repository of content, templates, and best practices for future projects.
- Manage distribution and communication of agreed-upon contractual assets to account teams post-project.
- Seek and maintain high-level of industry knowledge, overall Learfield organizational knowledge, and business unit-specific knowledge.
- Analyze past project outcomes to identify areas for improvement and implement best practices for the future.
- Design visually engaging and cohesive projects that effectively communicate complex ideas through compelling storytelling.
- Stay updated on the latest presentation software and tools, leveraging technology to enhance the effectiveness of presentations.
- Mentor and manage junior team members in the successful execution of processes and the development of messaging strategies.
- Lead creative storytelling of the enterprise messaging and value proposition.
- Provide creative guidance, execution and instruction to projects ensuring consistent and effective messaging.
- Collaborate cross-functionally with various departments and across the various Learfield business lines.
- Manage outbound/inbound marketing activities.
Requirements
- 4+ years of experience in a Marketing/Communications or Partnership Activation role for a sports organization, college, or related industry.
- Strong attention to detail and sense of ownership.
- Ability to work independently, manage competing priorities, think strategically, and execute in a dynamic environment.
- High degree of integrity and trust in interpersonal interactions and maintain strict confidentiality.
- Passion for serving and helping others, reflected in outstanding people influencing skills.
- Ability to travel to company events, meetings, and customer engagements, less than 10% of the time.
- Experience interacting with and presenting to internal business leaders.
- Experience designing presentations for external customers.
- Experience successfully managing the overall workflow and project timeline.
- Ability to professionally and effectively communicate in writing and verbally.
- Experience in Adobe Photoshop/InDesign and/or similar products is a plus.
Nice-to-haves
- Bachelor's degree in Marketing, Communications, Journalism or related field preferred.
Benefits
- Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans.
- Flexible Paid Time Off (including Parental Leave).
- Paid Holidays.
- 401(k).
- Short/Long Term Disability.
