About the position
We are looking for an experienced Marketing Strategist with Product Marketing Expertise who will play a critical role in shaping product success by driving strategic marketing initiatives that enhance customer engagement and adoption. They will define product positioning, messaging, and GTM strategies, ensuring alignment across Product, and Creative teams. Leveraging customer insights, competitive analysis, and performance data, they will refine messaging, optimize acquisition and retention strategies, and integrate marketing efforts across all touchpoints in the customer journey. This position requires a strategic thinker with ability to integrate creativity with data, demonstrate problem-solving skills, and approach measurement in innovative ways. You will need strong written, visual and verbal communication skills to distill complex concepts and data into easily absorbed and understandable insights. The ideal candidate thrives in a highly collaborative environment, and is passionate about delivering simple yet innovative financial solutions that customers love.
Responsibilities
- Act as the lead marketer for a business unit/product, working alongside product teams to shape the marketing vision and strategy.
- Define and execute go-to-market strategies, ensuring a clear value proposition and effective market positioning.
- Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing.
- Develop and refine marketing messaging that resonates with target audiences and is seamlessly integrated across all customer touchpoints.
- Manage the full marketing lifecycle from product development and launch to growth and expansion, ensuring a seamless pull-through of marketing messages across every stage.
- Use qualitative and quantitative data to influence marketing strategies, optimize positioning, and refine messaging.
- Collaborate with cross-functional teams (Product, Creative, Growth) to drive product adoption and engagement.
- Create and lead strategic marketing campaigns, ensuring alignment with overall company goals and customer insights.
- Establish and track key marketing metrics, ensuring success across product launches and marketing campaigns.
- Act as a voice of the customer, synthesizing market research and customer feedback to drive product-market fit.
Requirements
- 7+ years of experience in Marketing Strategy and/or Product Marketing, preferably with a B2C company, with a track record of leading product launches.
- Proven experience acting as a strategic marketing leader, driving GTM strategies and product adoption.
- Ability to build a strategy and roadmap of projects based on data analysis, market, and customer research.
- Ability to synthesize market, customer, and competitive insights to build compelling positioning and messaging.
- Strategic mindset with the ability to think long-term while executing with precision.
- Strong analytical skills-comfortable working with data, running experiments, and using insights to inform decisions.
- Exceptional storytelling and communication skills, able to simplify complex concepts into compelling narratives.
- Thrive in a cross functional environment and can effectively collaborate with a wide range of stakeholders and teams.
Nice-to-haves
- Bonus points for experience in fintech-card, banking, or payments verticals.
Benefits
- The US base salary range for this full-time position is $167,000 - $204,000 + equity + benefits.
- This role is hybrid with expectation of working from our Mountain View office at least 2 days per week.
