About the position
The senior marketing strategist is responsible for leading the creation, and execution, of strategic marketing plans which support WVU Medicine's strategic business priorities and operational goals, specifically related to the RNI. This person will focus on creating and managing the marketing activities for RNI's clinical programs, and must have the ability to work within many areas of marketing, including: directing team members, managing campaign budgets, placing media buys in a variety of formats (print, digital, out-of-home, broadcast), managing marketing campaigns across multiple marketing channels, planning and executing the social media strategy in support of RNI and developing copy and content which can be repurposed across multiple outreach channels.
Responsibilities
- Champion innovation, develop best practices, manage metrics for program success, and look for creative solutions to support overall team initiatives.
- Write, copy edit, proofread, and repurpose content marketing deliverables (e.g. collateral, web pages, blog posts, whitepapers, and case studies).
- Develop and manage a rich content/editorial calendar which attracts a qualified audience.
- Support the creation of digital graphics and basic design and layout of materials.
- Develop, and implement, marketing automation and digital marketing campaigns.
- Measure and report performance of outreach campaigns against set goals (ROI and KPIs).
- Plan and execute SEO/SEM and display advertising campaigns.
- Develop content/campaigns across owned and earned social channels, including posts, tweets, status updates, photos and videos to drive consistent, relevant traffic and engagement.
- Develop and update company presentations utilizing PowerPoint.
- Provide support for industry related conferences, trade shows, and events.
- Establish and maintain relationships with Industry media contacts, organizations, and key influencers.
- Recommend marketing strategy adjustments to meet changing market and competitive conditions.
- Perform support duties including database management, reporting and analytics, monitoring industry trends and best practices, maintaining marketing materials, and tradeshow/event support.
Requirements
- Bachelor's degree in marketing, communications, public relations, or related field.
- Seven (7) years of experience in marketing.
Nice-to-haves
- Master's degree in marketing, communications, public relations, or related field.
- Ten years of experience in marketing, Healthcare marketing experience.
