Senior Marketing Technology Manager

About the position

Responsible for the enhancement and development of our Field Martech stack, with a special focus on platforms that support our social media efforts. Responsible for the success of these capabilities (either an in-house solution or a vendor-hosted tool) along with driving requirements of new tools and enhancements to existing tools, such as web, social, and events. A trusted partner that works cross-functionally across the organization building strong relationships with Marketing, Product, and Engineering to advance core projects and initiatives.

Responsibilities

• Lead, maintain, troubleshoot and evolve our social media platform, supported by our current vendor - Sprinklr.
• Help define what the future field MarTech roadmap needs to be by interviewing stakeholders and integrating into the enterprise roadmap.
• Gather technical requirements and deliver requirements to our implementation teams, develop user stories, define testing criteria, and partner with business stakeholders on UAT testing.
• Build and manage relationships with internal stakeholders to support the use and promotion of our marketing tools and lead multiple vendor partnerships.
• Monitor, review, and recommend marketing technology stacks for enhanced field engagement and track overall field usage.
• Work across marketing, product, and engineering to develop a best-in-class MarTech stack, technical strategy and field MarTech roadmap.
• Stay ahead of technology trends and industry best practices, have a growth mindset to educate yourself, and influence others to seek best-in-class solutions to solve business challenges.
• Partner with other business and technology strategists to develop use cases to define business needs and identify opportunities for improvement or increased adoption.
• Partner with enterprise stakeholders including legal, privacy, internal business and technology strategists who drive our Field MarTech relationships and third-party marketing and advertising agencies.

Requirements

• Bachelor's degree in business, marketing, technology, or related field.
• Minimum of 6 years' experience supporting or executing marketing technology solutions.
• A strong understanding of business-to-consumer marketing practices, digital marketing, and customer online experience.
• Knowledge of web and mobile technologies and familiarity with how the digital ecosystem is evolving.
• Outstanding communicator and comfortable interacting with a diverse group of technical and non-technical people.
• Organized with ability to handle multiple projects with limited supervision.
• Excellent attention to detail.
• Demonstrated ability to solve complex problems using in-depth analysis and best practices to develop new perspectives on existing solutions or create new, inventive and enduring solutions.

Nice-to-haves

• Knowledge or experience with social media platforms (Sprinklr, Hearsay Social), event management platforms (cVent), web analytics (google analytics, Abobe), SEO, Local Listings Management, website CRM systems, or front-end web development languages (html, javascript, css).

Benefits

• Fairness and transparency in salary structure.
• Opportunities for career growth.
• Commitment to diversity and inclusion in the workforce.