About the position
At Sinch, we are pioneering the way the world communicates by bringing cloud-based communication platforms to some of the world's most demanding customers. Collaborating with leading technology partners is integral to our growth and a strategic focus for Sinch. As a Senior Partner Marketing Manager, you will play a critical role in driving our growth. Success for this role is defined as a) growing partner community for Sinch and b) delivering high impact, cobranded events and programs in partnership with our ecosystems, agencies, systems integrators, and reseller partners. This high-visibility role will be instrumental in developing and scaling Sinch partner marketing initiatives and event strategy, directly influencing revenue growth and partner engagement in North America.
Responsibilities
- Develop and execute ABM campaigns in partnership with the demand team targeting building of pipeline for onboarding new agencies and systems integrators.
- Work closely with Partner Managers to educate and empower partners with marketing materials, joint messaging, and training programs to enhance their excitement in Sinch solutions and ability to sell.
- Create compelling marketing content, case studies, and sales enablement tools that resonate with partners and their customers in partnership with regional customer marketing team and the global partner team.
- Lead and execute co-branded marketing campaigns with select partners to drive partner-sourced revenue, including demand generation, digital advertising, speaking engagements, webinars, and email marketing.
- Set up and track total partner-influenced pipeline; % increase in partner-sourced revenue YoY; Partner engagement trends over time; ROI of partner marketing initiatives.
