About the position
Project Kuiper is an initiative to increase global broadband access through a constellation of 3,236 satellites in low Earth orbit (LEO). Its mission is to bring fast, affordable broadband to unserved and underserved communities around the world. Project Kuiper will help close the digital divide by delivering fast, affordable broadband to a wide range of customers, including consumers, businesses, government agencies, and other organizations operating in places without reliable connectivity. Project Kuiper is looking for a talented Senior Performance Marketing Manager to lead Amazon Owned & Operated (O&O) channels. This role is responsible for developing the B2C performance marketing strategy, launching campaigns, and optimizing performance across all Amazon O&O channels. We are looking for someone data-driven with a relentless focus on delighting customers and improving performance. The ideal candidate is a self-starter with expertise in Amazon O&O marketing channels such as product pages, homepage, email, push notifications, onsite search, as well as other Amazon O&O video, audio, and display ad placements. You will lead automated marketing channels and drive website traffic, maximize gross adds, and improve the customer experience. You will test, build, automate, and scale O&O marketing initiatives. In this role, you will work with a range of technical and non-technical teams to build automated marketing technology, assess marketing capabilities, own the experimentation strategy, and undertake detailed performance analysis. The scope of this role focuses on delivering against key business goals, while also innovating and finding efficiencies through the development and management of a multi-year strategy and roadmap.
Responsibilities
- Lead the strategy, design, and execution of local performance campaigns and ongoing management of O&O traffic channels for Project Kuiper's B2C business in the US, Canada, and Mexico
- Optimize subscriber acquisition across product pages, homepage, email, push notifications, onsite search, as well as other Amazon O&O video, audio, and display ad placements
- Apply deep and wide functional expertise to develop channel strategies and testing/experimentation plans
- Conduct detailed campaign and channel performance analysis, leveraging data to optimize strategies, refine targeting, and improve performance
- Develop and maintain comprehensive reporting frameworks to track KPIs, present actionable insights, and enable data-informed decision-making
- Champion automation, attribution measurement and scaled solutions, by influencing prioritization in tech roadmaps
- Stay current with industry and Amazon best-practices to define and execute an innovation roadmap to delight customers and drive efficiencies throughout your area
Requirements
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
Nice-to-haves
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- 6+ years of experience in technology, media, or telecommunications; satellite internet; or subscription service
Benefits
- 401k
- health_insurance
- dental_insurance
- vision_insurance
- life_insurance
- disability_insurance
- paid_holidays
- paid_volunteer_time
- tuition_reimbursement
- employee_discount_programs
- professional_development
- employee_stock_purchase_plan
