Senior Performance Marketing Manager

About the position

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.

Responsibilities

• Drive growth and profitability in the Make Money/Manage Money vertical through data-driven funnel and landing page optimizations.
• Own testing strategy and execution in close partnership with marketing, creative, and performance teams to scale advertiser outcomes.
• Increase landing page conversion rates and margin by 10% within the first 90 days by executing test-driven optimizations.
• Launch at least 3 high-impact A/B tests per month across device types and user journeys.
• Translate data into clear, actionable hypotheses on user behavior and create recommendations to improve performance.
• Partner with Yield and Account Management to identify and implement advertiser tests that improve deep-funnel KPIs.
• Lead bi-weekly syncs with Copywriting and User Acquisition teams to align testing priorities and surface learnings.
• Drive quarterly initiatives focused on strategic experimentation.
• Take full ownership of assigned offer/advertiser strategy and testing roadmap in Make/Manage Money verticals.
• Consistently deliver measurable CVR or LTV gains for net-new advertisers.

Requirements

• Relentless ownership mentality with a high sense of urgency.
• Prior experience juggling high advertiser volume across multiple funnels with accountability to both internal and external performance outcomes.
• Proven experience optimizing landing pages and campaign funnels for both advertiser KPIs and internal revenue goals.
• Advanced analytical skills with the ability to translate large datasets into actionable recommendations.
• Strong cross-functional communication skills to align with Yield, Copy, and Media Buying teams.
• Proficiency in tracking/reporting platforms (e.g., Google Analytics, Looker) and Excel (pivot tables, VLOOKUPs).
• Creative problem-solving mindset with a strong understanding of marketing psychology and user behavior.
• 4–6 years in optimization, CRO, or performance marketing, with vertical-strategic and hands-on landing page testing and funnel performance ownership.

Benefits

• Base salary of $90,000 - $120,000 per year.
• Profit-sharing bonus.
• Competitive benefits.