About the position
Axsome Therapeutics is seeking a Senior Product Manager, Consumer Marketing, Neurology to play a critical role in the patient marketing support of Axsome's in-line neurology assets. Reporting to the Director, Consumer Marketing, Neurology, this role will support the on all future product launches within Axsome's Neurology franchise. The Senior Product Manager, Consumer Marketing, Neurology, will play a key role in contributing to the design, development, and implementation of both branded and unbranded consumer strategies and tactical initiatives that support patients throughout their journey. This role will also lead work with our strategic agency of record, media agency and extended agency partners from a DTC perspective. This position will work collaboratively and cross functionally with HCP Marketing, Patient Support Services, Market Research, Market Access, Data & Market Analytics, Legal, Regulatory and Medical, as well as other internal and external partners. The Senior Product Manager, Consumer Marketing, Neurology will ensure success in the development of consumer strategy, positioning, segmentation, omni channel execution, creative development, media planning, measurement/analytics performance and optimizations. This role is based at Axsome's HQ in New York City with an on-site requirement of at least three days per week. We are unable to consider candidates who are looking for fully remote roles.
Responsibilities
- Lead and develop the consumer strategic and tactical plan for portfolio of products
- Collaborate with external agencies, internal partners, and leadership to build, manage, and execute marketing plans to achieve business objectives and goals
- Manage strategy and project development of an omni-channel strategy for brand awareness, acquisition, and conversion initiatives through a variety of channels which may include CRM, in-office, print, SEM, mobile, broadcast TV, radio, programmatic, and social while exploring and introducing new channels through pilot programs (influencer, PR, etc)
- Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achieve brand objective
- Help patients better manage their condition through improved patient experiences
- Effectively track and manage the marketing budget
- Champion the Brand Ambassador Program by working directly with patients to highlight their unique stories across various channels
- Lead the measurement and optimization of campaigns across digital channels
- Champion initiatives through medical, legal, regulatory review process
Requirements
- BA or BS degree required, MBA or master's degree preferred
- 6+ years of consumer marketing experience with heavy experience in omni-channel marketing & media, with emphasis on digital
- Minimum of 2-3 years of experience in pharmaceutical consumer marketing
- Ability to work on site Monday, Tuesday & Thursday
Nice-to-haves
- CNS disease experience and/or launch experience strongly preferred
- Deep media planning experience preferred
Benefits
- Annual bonus
- Significant equity
- Generous benefits package
