About the position
The Sr. Product Manager, Ecommerce, Skincare will manage the development of all ecommerce efforts in support of the SkinMedica professional portfolio of products and omnichannel strategy. Responsible for developing the end-to-end e-commerce strategy and executing upon on all 360° marketing activities needed to drive the business including, but not limited to SkinMedica.com, Brilliant Connections and current and future e-tailer partners. This role will drive and develop ecommerce strategy, and will rely on continuous collaboration with key stakeholders across the business including Business Technology, Customer Service, Sales Leadership, Media Planning, Finance, Research, Public Relations, and Cross-Portfolio Marketing Teams. You will also work closely with additional key internal outside creative agencies. Success in the role will be driven by preserving a customer first focus, keen business acumen, the ability to be agile and accountable, and staying well-informed of the latest ecommerce enhancements and developments and effectively managing a fast-paced business with varying channels and business needs.
Responsibilities
- Serve as the brand owner for SkinMedica.com, Amazon, Brilliant Connections and e-tailer partners.
- Manage the day-to-day business channel operations.
- Spearhead sales, ecommerce promotions & cross portfolio promotions and programs strategy designed to drive commercial calendar milestones, brand priorities and current and future revenue objectives.
- Responsible for executing the ecommerce business calendar, promo setup and programming, pdp pages, A+ content, product copy, landing page banners, mass marketing emails.
- Define go-to-market ecommerce strategy for new innovations with compelling, differentiated product positioning and high impact launch plans.
- Develop reporting and briefing materials that identify strategic objectives and KPIs and clearly articulate desired outcomes.
- Key stakeholder in the ecommerce brand planning process.
- Manage Medical, Legal and Regulatory and financial approval processes as needed.
- Maintain an understanding of competitive landscape to properly position and differentiate our products.
- Budget Management.
Requirements
- Bachelor's degree in related field required.
- MBA or related Master's Degree preferred.
- 5+ years of marketing and ecommerce experience.
- Preferred experience in aesthetics, beauty, wellness or CPG marketing.
- Preferred experience in tech, ecommerce platforms.
- Preferred experience in retail, trade or wholesale marketing.
Benefits
- Paid time off (vacation, holidays, sick).
- Medical/dental/vision insurance.
- 401(k) to eligible employees.
- Participation in short-term incentive programs.
- Participation in long-term incentive programs.
