Senior Product Manager, Funnel Optimization

About the position

LendingTree is seeking a Senior Product Manager to lead our experimentation and funnel optimization efforts across digital experiences. This role will be pivotal in enhancing user experiences and driving revenue growth through rigorous A/B and multivariate testing. You will be responsible for managing and scaling a comprehensive experimentation program and working collaboratively with product, marketing, design, engineering, and analytics teams to continuously improve funnel performance and user engagement. A critical component of this role will be balancing deep analysis with creative problem-solving and exceptional stakeholder management.

Responsibilities

• Design and oversee end-to-end A/B and multivariate testing strategies, from hypothesis generation to execution and analysis, ensuring statistical rigor and alignment with key business objectives.
• Create processes to scale experimentation while delivering quick results.
• Partner with product, marketing, design, analytics, and business leadership teams to identify, prioritize, and execute experiments that improve the customer journey across digital touchpoints for multiple lines of business.
• Effectively communicate experiment findings and insights to stakeholders across the organization, including executive leadership.
• Identify and advocate for user experience improvements, ensuring that experimentation strategies align with customer needs and pain points while driving business goals such as higher engagement, conversion, and retention.
• Coordinate across multiple departments to understand needs and opportunities.
• Develop and manage a rolling, prioritized testing roadmap that is aligned with overarching business and user experience goals.
• Ongoing tracking of key performance metrics.
• Assess experiment effectiveness and provide clear, actionable reporting on test results.
• Provide regular updates to leadership on the performance of experimentation programs, offering insights to inform product and business strategy.
• Demonstrated ability to identify areas for improvement within product workflows.
• Leverage data and insights to drive measurable enhancements in performance, usability, and customer satisfaction.
• Mentor junior team members, fostering a culture of experimentation and continuous learning with the end user in mind.

Requirements

• 5+ years of experience in product management or CRO roles, with a strong focus on A/B testing, multivariate experiments, and direct to consumer digital experiences.
• Bachelor's degree in Marketing, Business, Data Analytics, or related field.
• Proven track record of identifying growth opportunities, driving measurable improvements in conversion rates, user engagement, and business metrics through rigorous testing and optimization strategies.
• Demonstrated ability to move initiatives forward quickly in a fast-paced, results-oriented environment.
• Experience with traffic acquisition through multiple digital marketing channels (e.g., paid search, display ads, SEO, social) and media buying strategies.
• Excellent communication and collaboration skills, with the ability to influence cross-functional teams and executive stakeholders using data and experiment results.
• Strong understanding of customer experience principles, the ability to recognize phenomenal design and design experiments with user-centric focus.
• Experience with experimentation tools (e.g., Optimizely, VWO, Adobe Target), web analytics platforms (e.g., Google Analytics, Adobe Analytics), and BI tools (e.g. Tableau, PowerBI) all a plus.
• Familiarity with experimentation methodologies (e.g., Bayesian statistics, multi-arm bandit testing).
• Advanced data analysis skills with the ability to draw actionable insights from complex datasets and provide clear recommendations to non-technical stakeholders.
• Experience in agile product development environments.
• Experience working in financial services, lead generation, or a similar industry is preferred, but not required.

Benefits

• Medical, dental, and vision insurance
• 401(k) matching
• Eligible for annual performance bonus