About the position
With limited guidance from leadership, leads development and execution of marketing plans for XIAFLEX for Peyronie’s Disease and the Men’s Health product portfolio. Translates plans and forecasts into strategic and tactical plans to achieve product’s financial objectives. Leads key Men’s Health initiatives with cross functional partners focused on brand planning, Direct to Consumer (DTC) advertising, HCP Media, HCP & Office Staff Websites, Copay, Omnichannel deliverables and product life cycle management. Manages the marketing budget for all Men’s Health products and is responsible for the financial effectiveness of the Men’s Health product portfolio. Develops credibility and leads key internal and external stakeholders to achieve effective support and implementation of marketing strategies and tactical plans. Monitors progress of marketing execution and recommends adjustments to optimize business to achieve growth.
Responsibilities
- Leads EMH Strategic & Tactical Brand planning process and deliverables; translates marketing plans and forecasts into strategic and tactical business plans to achieve the financial objectives of Xiaflex and other products in the Men’s Health portfolio.
- Identifies and addresses key barriers and helps develop plans to address the challenges to maximize business opportunities.
- Leads implementation of product strategies in support of Men’s Health brands; participates in activities/projects relating to marketing, distribution and manufacturing coordination for assigned products; effectively works within allocated budget to drive demand of key products.
- Ensures accurate, timely and budget-friendly execution of tactical business plans to support product goals and objectives; maintains expertise in Veeva Vault and the commercial MARC approval process.
- Verifies that promotional materials are aligned with the strategy and that content meets the objectives, and complies with all regulations.
- Men’s Health brand lead for Aveed while also providing management of additional non-promoted Men’s Health products.
- Leads key Men’s Health marketing initiatives focused on HCP Media, HCP & Office Staff Websites and Omnichannel opportunities.
- Brand lead and member of the Product Life Cycle Management team.
- Lead key Men’s Health marketing initiatives focused on Direct to Consumer (DTC) advertising with the Consumer Marketing team.
- Lead for all Men’s Health product Copay programs & REMs programs.
- Lead EMH Portfolio budget management and monthly meetings with finance.
- Lead quarterly Elevation Series calls with EMH Sales Force and cross functional partners.
- Gathers and maintains up to date information on sales and market share, and information with promotional potential.
- Directs and manages multiple external vendors, including Agency of Record (AOR).
- Uses influencing skills to align team members and stakeholders with the plan objectives.
- Works with both internal and external stakeholders to ensure effective implementation.
- Lead and participates on cross functional, multidisciplinary teams and contributes to reaching product objectives.
- Coordinates with both Sales Operations and Insights and Analytics on all brand related reporting and analytics.
- Contributes to the development of the forecast, 5 year plan and budget.
Requirements
- B.S. Degree is required, MBA preferred.
- Minimum 3-5 years experience in pharmaceutical marketing related work.
- Consumer marketing experience preferred.
- Experience working with and managing Agency of Record (AOR) and outside vendors.
- Experience working with field based sales force preferred.
- Experience with Specialty buy & bill preferred.
- Experience in the therapeutic area is preferred.
- Track record of successfully achieving business goals and a record of successfully working with cross-functional team members.
Nice-to-haves
- Strong understanding of marketing business processes and pharmaceutical regulatory requirements.
- Customer/Market Knowledge of performing products, Therapeutic and Disease Conditions, Market Dynamics & Evolution, and competitive landscape.
- Healthcare Professional/Patient customer Insight: Geography, Culture and Market Differences.
- Working knowledge of the pharmaceutical development process and health care environment.
- Understanding of future product/market opportunities in order to evaluate and assess the strengths/weaknesses of competitive products.
