Senior Product Marketing Manager, Agents and AI Products

About the position

Workato is looking for a dynamic and experienced Senior Product Marketing Manager to help drive product marketing for Workato's AI and Agentic Products. This is a high-visibility role that will help drive the GTM strategy for Workato's Agentic product business. The ideal candidate will be excited about both diving deep into the technical product details as well as crafting compelling narratives that communicate the unique differentiation and value of Workato's Agentic products. Beyond messaging and positioning, this role will be responsible for working cross-functionally across marketing, product, sales, customer success, and partner teams to define and launch GTM efforts that lead to revenue.

Responsibilities

• Translate technical product features into unique positioning and differentiation.
• Build a deep understanding of customer personas: CIOs, line of business leaders, and end users.
• Craft compelling, precision messaging that communicates how Workato's Agentic products uniquely solve customer needs and accelerate their agentic strategy and vision.
• Build and operationalize training and enablement to ensure sales and GTM teams can effectively communicate the unique differentiation of Workato's Agentic products.
• Equip sales with tools and content to accelerate deals and revenue, such as pitch decks, demos, battlecards.
• Equip marketing with messaging and content to enable scalable GTM efforts and campaigns.
• Work closely with product teams to define and quantify the impact of new use cases that enable enterprises to transform their business and drive productivity with the power of AI agents.
• Collaborate with segment marketing and demand generation teams to build focused campaigns that generate pipeline and accelerate revenue.
• Provide expert insights into audience, messaging, and campaign goals and outcomes.
• Plan and drive the execution of agentic product announcements.
• Collaborate cross-functionally with marketing, sales, product, and Workato leadership to ensure product launches for new agentic products are well executed and achieve marketing and sales pipeline goals.

Requirements

• Bachelor's degree in marketing, Business, or a related field. MBA is a plus.
• 10 years of product marketing experience at a technology company
• Technical background with a deep understanding of emerging AI technologies
• Experience working at a fast-paced startup
• Experience marketing technical AI and agentic products to enterprise customers
• Experience marketing to both CIO and line of business audiences
• Strong project management skills with the ability to manage multiple different simultaneous priorities
• Ability to work cross-functionally with both technical and GTM teams across sales, product, marketing, engineering, and more.

Benefits

• Variable pay based on performance
• Benefits and perks
• Equity options