About the position
We are seeking a Senior Product Marketing Manager for Amazon EBS, the foundational block storage service that powers millions of workloads and stores petabytes of data across the world's largest cloud infrastructure. Join the product marketing team behind the storage technology that makes the cloud possible, where your marketing strategy will directly impact how enterprises worldwide build, scale, and transform their most critical applications. Amazon Elastic Block Store (EBS) delivers high-performance, persistent block storage that enterprises depend on for their databases, mission-critical applications, and data protection. As the Senior Product Marketing Manager for EBS, you'll shape the narrative for a service that processes millions of IOPS and stores exabytes of customer data, working at the intersection of storage innovation and real-world business transformation. In this role, you will start backwards from the customer to develop compelling messaging, strategic narratives and plans, and implement the programs and tactics that drive awareness and adoption of Amazon EBS across technical and business decision makers. You'll position EBS as the storage foundation that enables digital transformation, from startups scaling their first applications to Fortune 500 companies running their most demanding workloads. You will partner closely with AWS Executives, Product Managers, Marketing, Sales, and Partner leads.
Responsibilities
- Define product positioning and messaging that differentiates Amazon EBS
- Develop breakthrough messaging that translate complex storage technologies into clear customer value propositions
- Lead competitive intelligence efforts and develop reports that inform messaging and sales enablement
- Drive go-to-market strategies for EBS capabilities, volume types, and innovations
- Execute breakthrough product launches that create compelling launch moments
- Work with business development and specialist sales teams to enable sellers with effective messaging and tools
- Partner with GTM, Solution Architect, and Partner teams to accelerate customer adoption
- Create clear, technical marketing content across the buyer's journey (demos, videos, presentations, how-to guides, collateral)
- Drive integrated marketing campaigns across digital channels including social, search, email, paid ads, and events/hackathons
- Test and refine new marketing approaches and channels to reach and engage key audiences
- Develop executive-level narratives and presentations for industry events and customer engagements
- Partner closely with product management to influence roadmap based on market and customer insights
- Work with analysts and manage relationships with key industry influencers to build thought leadership
- Collaborate effectively across AWS with engineering, marketing, sales, business development, and evangelists
- Communicate customer requirements and provide input on product enhancements and future direction
- Define and track key business metrics that demonstrate marketing impact and ROI
Requirements
- 8+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience with customer segmentation, profiling, and targeting
- Experience creating and managing complex, cross-team project plans
Nice-to-haves
- Bachelor's degree in marketing, communications, business, or equivalent
- Master's degree in marketing, advertising, business or equivalent
Benefits
- Relocation assistance offered from within the U.S. only
- Equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package
- Full range of medical, financial, and/or other benefits
