Senior Product Marketing Manager, Amazon Key

About the position

The Amazon Key and Ring teams are empowering customers to easily manage access to their homes and businesses. We are seeking a customer-centric product marketing manager to shape our product strategy and drive growth. You will: i) generate deep consumer insights and refine customer personas, ii) champion the voice of the customer in product development, and iii) lead market intelligence and optimize our product portfolio. As a vital team member, you will ensure our product innovations align with customer needs, enhancing satisfaction and market success.

Responsibilities

• Create compelling product content: Develop product detail pages (PDP), selling points (PSP), articles, and other content to engage with customers.
• Guide product development: Act as the voice of the customer, ensuring new products and innovations align with customer needs and expectations.
• Understand our customers deeply: Drive consumer insight generation and develop/refine customer personas to inform product and marketing strategies.
• Lead market intelligence: Oversee innovation validation, analyze purchase intent drivers, and optimize our product portfolio and activities.
• Report on product insights: Deliver quarterly reports on product performance, customer satisfaction, and key insights to inform future strategies.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience using Microsoft Excel to manipulate and analyze data

Nice-to-haves

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
• Experience with Salesforce and Tableau

Benefits

• Equity and sign-on payments may be provided as part of a total compensation package
• Full range of medical, financial, and/or other benefits