Senior Product Marketing Manager, FAM

About the position

We're looking for an experienced Product Marketing Manager to lead marketing for Farther Asset Management (FAM), our integrated asset management offering. You'll be the bridge between our brilliant technical team and the market, translating complex investment strategies into compelling narratives that drive advisor adoption and external recognition. As our first dedicated FAM marketing hire, you'll have the opportunity to build this function from the ground up while working directly with subject matter experts to position FAM as the most compelling asset manager for financial advisors and their clients.

Responsibilities

• Work with our technical FAM team to distill sophisticated investment strategies and products into clear, compelling messaging that advisors and clients can easily understand and get excited about
• Educate Farther advisors about FAM offerings and position our integrated asset manager as a key differentiator of our Intelligent Wealth platform
• Launch and execute product moments that establish FAM's presence and credibility in the broader asset management market
• Develop baseline content, messaging frameworks, and go-to-market strategies that will scale as FAM grows
• Produce sales enablement materials including messaging docs, presentations, and one-pagers that help advisors effectively communicate FAM's value to their clients
• Lead the beginning phases of our comprehensive FAM repositioning to minimize third-party asset manager usage and maximize internal adoption

Requirements

• 7+ years of product marketing experience with demonstrable background in asset management, wealth management, or financial services
• Deep understanding of the wealth management ecosystem, including the specific needs and motivations of financial advisors (RIAs, Wirehouses, Independent Broker-Dealers)
• Strong knowledge of investment products including mutual funds, ETFs, Separately Managed Accounts (SMAs), and alternative investments
• Exceptional ability to grasp and articulate complex financial concepts, investment strategies, and market dynamics in accessible language
• Proven track record developing compelling messaging, positioning, and written content that drives adoption and engagement
• Demonstrated success developing and executing GTM strategies for financial products and services
• Experience working cross-functionally with technical teams, sales organizations, and external partners

Nice-to-haves

• Background at leading asset management firms (BlackRock, Vanguard, Fidelity, State Street)
• Direct experience marketing to financial advisors and wealth management professionals
• Track record launching new investment products or asset management offerings
• Experience creating high-impact sales tools including pitch decks, fact sheets, and competitive battle cards

Benefits

• Competitive comp package that rewards impact
• Work alongside some of the brightest minds in fintech
• Ground-floor opportunity at a fast-scaling startup
• Chart your own growth path as we expand
• Full health benefits + 401(k) matching & Roth IRA options
• Unlimited PTO