About the position
Cellebrite is searching for an experienced and strategic Senior Product Marketing Manager reporting to the VP of Product Marketing to join our growing global product marketing team. The Senior Product Marketing Manager will be responsible for steering the go-to-market plan for Cellebrite's Federal and Defense Solutions business. This includes developing major themes for target markets, creating and supporting marketing plans for products and offerings, developing buyer personas, building positioning and messaging, and managing content development. The Senior Product Marketing Manager will work closely with the Federal Solutions team, global and regional marketing, sales, sales enablement/training, and channel management to develop and execute marketing strategies.
Responsibilities
- Lead and execute marketing plans, including major campaign themes, target markets, industry landscape, and product releases.
- Translate technical capabilities into mission-relevant value-especially in scenarios involving vulnerability research and threat detection, investigations, and digital forensics.
- Develop and refine product messaging based on analysis of markets, customer needs and win/loss reports to develop messaging and content that differentiates Cellebrite from others in the market.
- Oversee the creation of relevant content for buyer roles in various formats, including white papers, brochures, social media, web pages, and online events to accelerate Cellebrite ABM campaigns.
- Collaborate with cross-functional teams, including product management, sales, marketing, and finance, to ensure that the go-to-market plan aligns with the organization's goals.
- Lead or assist in the creation of enablement content for direct and indirect sales resources (e.g., playbooks, battlecards, call scripts, presentations, training modules, demos).
- Mentor and guide junior and peer team members to ensure consistent and high-quality marketing output.
Requirements
- 5-7 years of B2B Product, Solution, or Channel Marketing experience.
- Bachelor's degree required or relevant work experience.
- Federal government or defense contractor marketing, digital forensics, or similar industry expertise strongly desired.
- Familiarity with FedRAMP, NIST, or CMMC frameworks is a bonus.
- Ability to obtain a TS/SCI clearance or have an active clearance.
- Outstanding communication, presentation, and leadership skills.
- Ability to develop content strategies for creating pipeline for new offerings as well as upsell, cross-sell, and account-based marketing programs.
- Proficiency in leveraging channels/social media platforms/marketing tools to connect with sales resources, buyers, and channel partners.
- Understanding how to partner with global regional marketing teams to scale growth and field marketing campaigns.
- Ideal candidate is Collaborative, Analytical, Rational/logical, Creative, Innovative and Detail-Oriented.
Nice-to-haves
- Familiarity with FedRAMP, NIST, or CMMC frameworks.
