About the position
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM. As an IBM product marketing manager, your reach is global as you communicate with other IBM teams, clients, and business partners across the world. You will be able to grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. At IBM, we understand the importance of flexibility, so this is a hybrid role requiring 3-days a week in the office.
Responsibilities
- Understand the products and lead team to deliver the actions to meet the business objectives.
- Oversee market and competitive research, builds persona profiles that will influence the marketing strategy as a program/portfolio leader.
- Coach and provide feedback to drive the completion of the Marketing Business Plan.
- Develop compelling messaging, value proposition and positioning that communicates client value and IBM differentiation to relevant personas through use case entry points for a portfolio.
- Lead the go-to-market strategies that include tactics and initiatives and activate team including Sales and Ecosystem to drive outcomes such as sales pipeline and revenue targets.
- Lead the Product Marketing function working with leadership from Product Management, Development and Design.
- Lead the new product and feature launches with cross-functional teams driving awareness, inspirations, considerations and actions of target buying groups via marketing tactics aligned with their purchase decision process.
- Make decisions based on business performance metrics for the products in the portfolio.
- Lead the team to drive the tactics and initiatives to achieve those goals, measure and monitor key leading and lagging indicators and modify course based on results.
Requirements
- Bachelor's Degree
- 5+ years of experience in Product Marketing including market and competitive intelligence, positioning and messaging, go-to-market strategy, product launch, sales and partner enablement.
- Proven leader with strategic thinking and hands-on management style.
- Excellent judgment based on data, business/marketing acumen and expert resources.
- Team player who thrives on breakthrough thinking and creativity.
- Exceptional collaboration, cultural sensitivity, and matrix management skills.
Nice-to-haves
- Success in fast growth technology industry and SaaS products serving a multinational customer base.
- Strong understanding of product-led growth and sales-led growth go-to-market strategies.
- Content, Demand, and/or Field Marketing experience.
- Product Management, technical and/or technical sales skills.
Benefits
- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
- Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs.
- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences
