About the position
Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. Later is looking for a highly creative and strategic product marketer to join our marketing team. As the connective tissue between our Product, Marketing, Revenue and Success teams, you'll bring new capabilities and campaigns to market, driving awareness and engagement at scale. As the Senior Product Marketing Manager, you are the conduit between Product and Marketing teams - helping people discover and love Later. You contribute to every facet of the product's journey. From influencing the product roadmap, determining positioning and messaging, developing the go to market plans and execution, you help shape the product and help grow a loyal customer base. This is a multi-faceted role where you will work cross-functionally with our Content, Creative, Growth, Customer and Product teams. Reporting to the Director of Product Marketing, this highly visible and impactful role will be critical to the growth of our company.
Responsibilities
- Lead the Go-to-Market strategy for new products and features, executing releases and campaigns, collaborating with Content, Creative, Demand-Gen and Revenue teams
- Develop and refine product positioning based on customer research and product vision, partnering with the Product team
- Create core messaging aligned to our customers' and prospects' needs, including defining customer challenges, value propositions, differentiators, and resulting customer benefits
- Drive creation of innovative & compelling content that can be used by our sales teams including pitch decks, product videos, data sheets, FAQ's, website pages, playbooks, and more
- Bring products to market with innovative and effective launch plans. Ensure complete, timely and accurate communication, particularly around production schedules, between Product and Marketing teams.
- Partner with our demand generation team to drive innovative integrated marketing campaigns which communicate Later's value propositions to customers and prospects to help build a pipeline for our sales teams, as well as drive adoption and retention
- Partner with our Enablement team to help our sales teams understand our product, services and solution narrative
- Partner with Competitive Intelligence to deliver deep competitive insights at the company and product level to be used in product decision making.
- Leverage marketing insights and customer data to better understand our customers and represent the voice of the customer.
- Mentor and develop other members of the product marketing team.
Requirements
- 6+ years of marketing experience with 5 specifically in product marketing
- Mastery of foundational PMM skills - messaging/positioning, GTM strategy, audience segmentation, sales enablement, content creation
- Strong strategic, analytical, organizational, and problem-solving skills. You must be comfortable making decisions based on data
- Scrappy, 'do-what-it-takes' attitude and a bias for action
- Excellent people and project leadership skills. A proven track record launching new products and campaigns
- Track record of successfully collaborating with and influencing product management, revenue and marketing teams
- Exceptional written and oral communication skills
- Expertise with Microsoft Powerpoint and Google Slides. Proficiency with Adobe Photoshop and/or Figma
- Bachelor's degree or demonstrated professional equivalent skill
Nice-to-haves
- Experience at a high growth Software-as-a-Service or technology company, or marketing agency
- Advanced degree such as an MBA
Benefits
- Market-based & data-driven compensation approach
- Bi-annual compensation evaluations
- Participation in various benefits plans as part of overall compensation package
