About the position
If you want to shape the future of AI (Artificial Intelligence) powered business transformation, now is your chance to join the Power Platform product marketing team. Microsoft Power Platform enables makers, developers, and organizations to build low-code solutions including intelligent applications, workflow automation, and modern websites with agility and AI. This is your opportunity to work on a category-defining product with incredible momentum, used by 97% of the Fortune 500 and recognized by top analysts as a leader in Low-Code Application Platforms, Robotic Process Automation, Process Mining, and Business Intelligence Platforms. We are searching for a Senior Product Marketing Manager, Power Platform to join the team. We are seeking a data-driven, strategic marketing leader to accelerate business performance across Microsoft's Power Platform portfolio, including Power Apps, Power Automate, and Power Pages. This role will focus on identifying growth levers, improving business health, and driving adoption and monetization strategies across customer segments. An understanding of licensing, SKU (Stock Keeping Unit) strategy, and customer messaging is essential for this role.
Responsibilities
- Define and track growth KPIs (Key Performance Indicators) - new acquisition, pipeline velocity, retention, and usage health.
- Monitor performance against revenue goals.
- Partner with finance, product marketing, and sales to reconcile top-line performance with forecast assumptions and identify growth gaps.
- Design, monitor, and continuously optimize GTM programs that drive new acquisition, accelerate deal velocity, and support customer retention.
- Work hand-in-hand with Business Planning teams to shape and evolve packaging, licensing, and SKU strategy to remove friction in the buying process.
- Create clear, compelling messaging that guides customers through complex buying decisions.
- Conduct customer and market research to inform product development and marketing strategy; understand blockers to adoption and craft go-to-market strategies to address them.
- Work closely with product management, engineering, demand generation, digital, and analytics to deliver cohesive growth initiatives.
Requirements
- Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.
- 3+ years of experience working in a Product Marketing Manager capacity.
- 3+ years of experience building and managing significant partnerships with engineering and technical stakeholders.
Nice-to-haves
- Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience.
- Experience with low-code platforms, particularly agent and application development, workflow automation, and data-driven portals.
Benefits
- Base pay range for this role across the U.S. is USD $106,400 - $203,600 per year.
- Base pay range for this role in the San Francisco Bay area and New York City metropolitan area is USD $137,600 - $222,600 per year.
- Certain roles may be eligible for benefits and other compensation.
