Senior Product Marketing Manager, Vendor

About the position

As a Senior Product Marketing Manager - Vendor, you will drive work to bring valued, differentiated vendor solutions to market. You will lead cross-functional initiatives that drive product adoption, strengthen vendor engagement, and align tightly with company growth goals. You'll be a key connector between product management, design, research and go-to-market team - developing sharp positioning, generating insights that shape both product and messaging, and crafting impactful launch strategies that scale. You'll be joining a collaborative and passionate team dedicated to serving our vendor customers.

Responsibilities

• Independently develops compelling product positioning and respective messaging, ensuring clarity and resonance with key customer segments.
• Owns strategy for gathering and applying customer insights - identifying gaps in vendor needs and translating insights into actionable recommendations that inform product roadmaps and marketing efforts.
• Lead go-to-market planning for major feature and product launches.
• Partner with marketing and channel leads to define objectives, launch strategies, and performance measurement plans.
• Create internal enablement materials - including messaging briefs, talking points, and product overviews - to equip Sales and Account Management teams with tools to drive adoption and ensure message consistency.
• Analyze the effectiveness of marketing campaigns and launch programs.
• Share insights and recommendations to inform future efforts and accelerate product growth.
• Monitor competitive trends and emerging market shifts.
• Provide strategic input on positioning, product direction, and differentiation opportunities.

Requirements

• 8+ years product marketing experience
• Experience marketing to small businesses strongly preferred
• Proven track record of independently leading successful product marketing initiatives from strategy through execution.
• Deep experience developing strategic positioning and customer messaging.
• Strong analytical skills, including comfort with campaign metrics, dashboards, and performance reporting.
• Experience mentoring peers or team members and helping to up-level team practices.
• Strong writing and storytelling ability with exceptional attention to detail.
• Familiarity with marketing and analytics tools (Google Suite, Excel, dashboards, etc.)
• Skilled communicator and cross-functional leader who can confidently present to executive stakeholders.
• Bachelor's Degree with a strong academic record

Benefits

• Flexible vacation
• Generous parental leave
• Holistic offerings to support mental wellbeing, physical health, and financial planning
• Engaging perks and discounts
• Together@TKWW approach to hybrid work
• Regular in-office time for Together@TKWW-eligible roles
• Office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.