About the position
The Xbox Gaming Platform and Players Team is responsible for engaging and retaining our subscribers, and driving monetization to the Xbox ecosystem and platform. We are seeking a Senior Product Marketing Manager who will play a key role in managing and optimizing our engagement and retention playbook and identifying opportunities to drive usage of Xbox Game Pass across all gaming endpoints by maximizing Xbox Game Pass engagement for both new and tenured users. This role provides an incredible chance to build marketing acumen, develop end-to-end business leadership skills, and drive a significant impact on a flagship service in a fast-changing category. It also is a great opportunity for someone who loves a fast-paced, ambiguous environment where every day offers a range of new challenges. The ideal person enjoys solving problems, using data to develop a deep understanding of their customers, creating innovative marketing programs, and working effectively with cross-functional teams in an environment that is constantly evolving. A clear track record of quantitative and qualitative skills and critical thinking experience is needed.
Responsibilities
- Focuses on engagement, retention and advocacy of platform players with an Xbox Game Pass membership.
- Partners closely with demand generation and acquisition marketing roles to ensure consistency in member experience through the lifecycle.
- Knows and understands usage patterns of Xbox Game Pass, identifying what limits usage and how to counteract it.
- Drives campaigns that maximize user engagement and develops the right marketing program/campaign for each activity.
- Partners with other teams (Business Planning, Merchandising, Marketing Communications, Lifestyle, Product, etc.) to pilot, redesign, execute, and expand engagement campaigns and improve platform features to increase engagement.
- Partners with Business Planning to define how we will track and scorecard our targets and metrics.
- Tracks the efficacy of marketing to identify results and possible areas for adjustment.
- Leads messaging, customer/partner advocacy, channel implementation, or field readiness to contribute to strategy and execution excellence for Xbox Services.
- Leads the implementation and optimization of personalization models across audiences.
- Embodies our Culture & Values.
Requirements
- Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business.
- 3+ years of experience in consumer technology or marketing campaigns, with an emphasis on experience in member engagement and loyalty programs.
- 3+ years of experience developing marketing campaigns that drive business impact, and managing large amounts of data, including customer segments and online campaign metrics.
Nice-to-haves
- BA/BS degree with academic background in business management or marketing.
- Experience managing complex and multi-faceted marketing programs with the ability to drive projects through to completion independently.
- Demonstrated ability to create effective messaging, strong organization skills and attention to detail.
- Communication (written and verbal) and analytical skills, including a track record of effectively supporting meeting discussions and materials for Director level discussions.
- Willingness to challenge the status quo & drive creative and unique solutions.
- Comfortable working in a fast-paced, dynamic, and ambiguous environment with rapidly changing requirements.
- Passion for learning and entertainment/gaming.
Benefits
- Base pay range for this role across the U.S. is USD $106,400 - $203,600 per year.
- Different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, is USD $137,600 - $222,600 per year.
- Certain roles may be eligible for benefits and other compensation.
