Senior Product Marketing Manager

About the position

As a Senior Product Marketing Manager at BVNK, reporting directly to the Chief Marketing Officer, you will play a pivotal role in shaping how we bring our stablecoin and payments products to market, drive adoption, and share compelling customer stories. You will be responsible for developing go-to-market (GTM) strategies, crafting value propositions and messaging, enabling our commercial teams, and feeding customer insights back into the business. This role requires a strategic thinker who is also an effective doer - someone comfortable working cross-functionally across marketing, product, sales, and customer success to drive measurable impact. You'll be expected to raise the bar in how we communicate value to customers and position BVNK within a competitive, fast-evolving category.

Responsibilities

• Lead end-to-end GTM strategies for product launches - from strategic planning through to execution.
• Collaborate with product, marketing, sales, and account management to define launch goals, timelines, and key activities.
• Build and maintain a forward-looking launch calendar to ensure cross-functional alignment.
• Track launch performance, customer engagement, and internal enablement metrics; feed insights into future launches.
• Create scalable playbooks and documentation to support lifecycle product marketing as BVNK grows.
• Develop high-impact sales enablement materials, including pitch decks, one-pagers, videos, objection-handling guides, battle cards, and case studies.
• Ensure consistent positioning and messaging across all commercial materials.
• Run regular enablement sessions with sales and account teams to boost product knowledge and pitch confidence.
• Conduct sales confidence surveys to identify messaging gaps and refine materials accordingly.
• Own product positioning, value propositions, and messaging pillars - rooted in customer insights and market dynamics.
• Tailor messaging by segment to clearly articulate product value and use cases.
• Deliver compelling product demonstrations and contribute to external-facing content (e.g., website, webinars, videos).
• Partner with the Brand & Content team to ensure a consistent tone and narrative across all channels.
• Conduct regular customer interviews and win/loss analyses to uncover insights that inform messaging and GTM strategy.
• Identify proof points and ROI metrics to produce compelling testimonials and in-depth case studies.
• Collaborate with Customer Success to source reference customers, quotes, and usage data.
• Champion customer needs in product and marketing planning processes.
• Stay up to date on competitor activity, industry shifts, and emerging trends across fintech, payments, and stablecoins.
• Build and maintain competitive intelligence frameworks to inform positioning and sales strategies.
• Serve as the subject matter expert for your product areas, advising product managers, sales leaders, and the broader business.

Requirements

• Experience in the payments and stablecoin/blockchain space.
• A proven track record of driving GTM strategy for complex products that balance technical and commercial considerations.
• Excellent written and verbal communication skills, with experience developing positioning and content.
• Demonstrated success collaborating cross-functionally with product, sales, marketing, and customer success teams.
• A customer-centric mindset, with experience conducting interviews, analysing insights, and turning them into actionable strategies.
• A solid understanding of the fintech and crypto competitive landscape.
• A structured, strategic approach to problem-solving, strong attention to detail, and a bias for execution.
• Applicants must be based in London (UK) or New York (USA).

Benefits

• Fair and competitive salary at every stage of your growth
• Meaningful ownership in the business through our employee option scheme
• Flexible working hours, with hybrid working at its heart
• A culture built on passionate, growth-minded people
• A flexible approach to holiday
• Opportunities to travel to our offices around the world
• An open and creative environment where you can help us define the future of BVNK, its culture, and its opportunity sets