About the position
Workato is seeking a strategic and creative Senior Product Marketing Manager to lead our industry strategy and bring it to life with our most strategic global consulting partners. This role is critical in accelerating partner-driven revenue and deepening co-sell collaboration by creating compelling joint messaging, use cases, and industry content that resonates with target buyers across regions and verticals.
Responsibilities
- Define the industry approach for Workato including top of the funnel content, relevant industry trends and industry process use cases for our sales plays.
- Build and execute a content strategy with GSIs and strategic consultancies focused on industry plays, solution use cases, and joint GTM messaging.
- Create campaign kits, enablement assets, and co-branded materials to support 'to,' 'through,' and 'with' partner marketing motions.
- Lead the development of content and agendas for partner events like Partner Kick Off (PKO) and Partner Day.
- Develop and maintain compelling program communications and partner portal resources to keep partners informed and equipped.
- Work cross-functionally with partner sales, field marketing, and product marketing to ensure content drives engagement, demand, and revenue impact.
Requirements
- 5+ years of experience in industry marketing, content creation, partner marketing, or a related field within the tech industry.
- Proven track record of developing effective partner communications and enablement content.
- Strong writing, editing, and project management skills.
- Experience with partner portals, content management systems, and collaborative tools.
