Senior Product Marketing Manager

About the position

We are seeking a Senior Product Marketing Manager to join our fast-paced marketing team. This is a high-impact role focused on generating revenue through strategic marketing initiatives and campaigns. You'll lead go-to-market efforts, drive product adoption, and collaborate across teams to ensure our suite of products-including courseware, simulations, certifications, and curriculum-achieves its full growth potential. This is a hands-on leadership role ideal for a seasoned, data-driven marketer who thrives in a dynamic environment and loves connecting product value with customer needs.

Responsibilities

• Lead Generation & Campaign Execution
• Design and implement integrated campaigns to drive qualified leads, using: Email marketing, Digital advertising and paid search, Organic and paid social media, Webinars and virtual events, Industry conferences and trade shows, SEO-optimized content and landing pages, Sales enablement content and tools
• Go-to-Market Strategy
• Develop and execute launch plans for new products and features
• Align positioning and messaging across marketing and sales
• Ensure consistent brand voice and value proposition across channels
• Collaborate with product, portfolio, and sales teams to ensure product-market fit
• Team & Project Leadership
• Lead a high-performing marketing team and cross-functional initiatives
• Manage multiple projects simultaneously, from strategy through execution
• Leverage AI tools to increase efficiency and optimize performance
• Analytics & Reporting
• Monitor KPIs and campaign performance on a daily, weekly, and monthly basis, including: Lead volume, Email engagement rates, Landing page conversion, Pipeline contribution and revenue growth
• Use insights to optimize future marketing efforts
• Collaboration & Market Research
• Partner with sales to reduce churn, improve conversion, and drive upsells
• Conduct market and customer research to refine personas and strategy
• Act as the voice of the customer to improve product positioning

Requirements

• 10+ years of marketing experience-preferably in B2B, EdTech, or K-12 sectors
• Proven success launching and scaling lead generation and go-to-market campaigns
• Strong data analysis skills and ability to translate insights into actionable plans
• Passion for innovation with a willingness to test and iterate
• Experience managing and mentoring marketing teams
• Excellent communication and collaboration skills
• Comfortable with high-growth, fast-paced environments
• Familiarity with CRM, marketing automation, and AI-powered marketing tools