Senior Product Marketing Manager

About the position

We're expanding our world-class product marketing team with a curious, versatile, and impact-seeking product marketer. Do you love the tech in tech product marketing? Are you a natural storyteller? As part of the Fireblocks product marketing team, you'll define positioning, lead go-to-market strategy, and collaborate cross-functionally to demonstrate the value of Fireblocks' solutions to a customer base equally excited about the market opportunity. Location - Remote U.S. Eastern Time or Central Time zones only.

Responsibilities

• Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue.
• Become an Expert: Maintain competitive and market trend expertise for your dedicated verticals and product areas.
• Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to organizations across the financial ecosystem.
• Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact.
• Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market.
• Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases.
• Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continuous market impact.

Requirements

• 5+ years of Product Marketing experience with a focus on fintech, SaaS, cybersecurity, or blockchain-related technologies.
• Proven ability to simplify and elevate messaging for complex solutions.
• Experience and interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation.
• Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution.
• Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence.
• Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives.
• Ability to define success metrics and translate data into actionable insights.

Benefits

• Competitive compensation package including base salary, target bonus, and equity grant.
• Generous benefits.