Senior Product Marketing Manager

About the position

The Sr. Product Marketing Manager role leads and executes go-to-market strategies for product launches that will deliver on business objectives and grow market share. This includes planning and managing communication and content creation initiatives, developing and executing with cross-functional teams and outside agency partners, identifying project scope, creating timelines, providing status updates, and budget management. The ideal candidate will effectively manage these initiatives to influence and drive the consumer & end user path to purchase.

Responsibilities

• Develop and implement impactful, integrated product launch communications and content for Master Lock and its sister brands’ product portfolios.
• Drive go-to-market planning and serve as the project lead and steward for all content development and execution.
• Leverage the FBIN in-house creative team or outside agency partners for project development and execution.
• Communicate and manage multiple project timetables, meeting deadlines and budget parameters and obtaining approvals.
• Develop and maintain a deep understanding of Master Lock’s product portfolio, target markets, customer personas, competitive landscape, value proposition, and key features.
• Partner with established COE (Center of Excellence) commercialization, product management, channel management, brand development, digital and creative teams to create product tools, resources, and content.
• Manage the execution of product marketing strategies, plans, and investments with internal and external teams and agency partners.
• Be the main point of contact for marketing content development, production, and execution as defined in the commercialization strategy.
• Facilitate creative content and graphics development with internal and external creative teams and agencies.
• Execute packaging artwork to support product launch requirements.
• Collaborate with Brand Development to implement brand strategy throughout all content deliverables for product launch.

Requirements

• Bachelor’s degree in marketing, Business, or related field.
• 5-8 years of business experience in Marketing or Communications.
• Required experience managing project teams and developing strategic communication or product commercialization plans.
• Required experience working with advertising and creative agencies, PR professionals, and other external resources.
• Omnichannel marketing experience; experience with consumer/durable goods industry in a home improvement or mass channel preferred.
• Demonstrated ability to think long-term and strategically while balancing team resources and the tactical execution of individual projects.
• Must be comfortable developing and delivering presentations for all levels of executive management and customer leadership teams.
• Adaptability and flexibility to meet changing priorities and deadlines.
• Proficiency with Microsoft Office Suite.

Benefits

• Robust health plans.
• Market-leading 401(k) program with a company contribution.
• Product discounts.
• Flexible time off benefits (including half-day summer Fridays per policy).
• Inclusive fertility/adoption benefits.